“Stronger than oil. Dixan Gel.”
Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese & Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Art Buyer: Michela Braganti
Photography/Postproduction: Claudio Luparelli & Michele Gastl (Artout Creative Group)
   (2 votes, average: 3.5 out of 5) Loading ... |
“You’re in charge.”
The decisions we didn’t make are equally important to the ones we made in forming our present.
Here is a unconventional commercial for credit card in similar theme. It has got a potential suicide, murder, rage and a middle finger along with some other weird thoughts which come to our mind but we don’t typically carry them out.
Agency: DDB, Stockholm
Published: 2007
Via [copyranter]
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(1 votes, average: 3 out of 5) Loading ... |
Nugget Shoe Polish
Agency: The Jupiter Drawing Room, Johannesburg
Published: 2005
SBP Insecticide
“No insects left.”
Agency: DM9 DDB, Brazil
Published: 2007
Axe Unlimited Deodorant
“You can undress her with Axe.”
Challenge:
To get a ‘Playful Public Fantasy’ in a magazine showing the Axe Effect.
Implementation:
Every man dreams with being able to take off the clothes of a “Top Model” and Axe allowed it. In the magazine cover there is a small edge at the end of the dress that says” “Lift here”. When you life the dress, you will discover a naked woman. Behind the dress it says: Taking off her dress without her getting mad at you. That’s the Axe effect.
Results
Subject of the day in several radio programs. The most recalled cover in the history of the SoHo Magazine.
Agency: Lowe/SSPM, Bogota
Published: 2005
Veja Magazine
“Get both sides. Veja Magazine.”
Published: 2005
Care For The Wild
“You will never see me again.”
Pop-up ad. For once this pop-up makes you feel guilty if you click the close button, doesn’t it?
Published: 2008
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(2 votes, average: 5 out of 5) Loading ... |
A busy pedestrian crossing in China was taken over by a large canvas with a leafless tree on the road. On both sides of the crossing were sponge cushions placed, soaked in green environmentally friendly washable and quick dry paint. This way footprints represents green leafs. This ambient campaign was made for China Environmental Protection Foundation.
Agency: DDB, China
Via [directdaily]
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(1 votes, average: 4 out of 5) Loading ... |
“Tea sharpens the mind. Lipton Yellow Label. A sip of inspiration.”
Unilever has launched a beautiful campaign for Lipton Yellow Label featuring composer Lalo Schifrin at his piano in 1966. Lalo is seen composing a music score, scribbling and tinkering with the evolving score which plays out as an orchestra in his head. And finally he arrives at the famous theme tune for Mission Impossible thanks to the Lipton Yellow Label which apparently maintains mental clarity and focus.
This has to be one of the best campaign in the recent times as it fuses the campaign message “Tea sharpens the mind. Lipton Yellow Label. A sip of inspiration.” seamlessly with the story of Lalo composing the music.
Agency: DDB, Paris
Executive Creative Director: Nick Bell
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Executive Agency Producer: Sophie Megrous
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(2 votes, average: 4.5 out of 5) Loading ... |
Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Account Supervisor: Suzana Poli, Andrea Lang, Carolina Porto
Photographer: Manolo Moran
ArtBuyer: Carolina Galastri, Clariana da Costa
Advertiser Supervisor: Guilherme Gatti
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(2 votes, average: 4.5 out of 5) Loading ... |
Agency: DDB Amsterdam, The Netherlands
Art Directors/Copywriters: Robert van der Lans, Ruben Sonneveld
Via [adsoftheworld]
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(2 votes, average: 4.5 out of 5) Loading ... |
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