Lynx Dry : Girls Look Hot Wet Guys Don’t

“Girls Look Hot Wet. Guys Don’t.”

Axe/Lynx always find a way to their target customers of “young guys” through women. All of their campaigns revolve around the same tried and tested theme and this one is no different.

The integrated advertising campaign which includes television commercials and an interactive site simply gives the message, “Girls Look Hot Wet. Guys Don’t”. So if you don’t want to get rejected by beautiful women because of sweaty clothes then you know which brand to go for. The Lynx Effect site allows you to see the result of spraying the antiperspirant in an interactive manner.

Agency: Generator United, Sydney

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, deodorant, Generator United, Guerilla, Lynx, Sydney, Unilever

The Axe Effect In Discos : Glass

They contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn’t end up on the floor, but in the boy’s homes.

Agency: Lowe Ginkgo, Montevideo, Uruguay

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Axe, deodorant, Guerilla, Health and Beauty, Lowe Ginkgo, Montevideo, Uruguay

Lynx Bullet : Pocket Pulling Power

“Never miss an opportunity.”

(3 votes, average: 3 out of 5)  Loading ...

Tags: Body Spray, deodorant, Lauren Budd, Lynx

Axe : Happy Holi

Agency: Lowe Lintas, India
Published: 2001

(1 votes, average: 4 out of 5)  Loading ...

Tags: Axe, deodorant, Health and Beauty, India, Lowe Lintas

Axe : Destiny

“So sorry Destiny. The power of Fragrance.”

The days of Destiny are over. Poor destiny was overridden by the Axe Temptation, at least in this television commercial from Argentina. The typical Axe theme is refreshingly presented with a nice story and a wicked twist. Nice campaign.

Agency: Ponce Buenos Aires, Argentina
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Christian Rosli
Group Creative Director: Hernan Ponce, Hernan Ibarra-Puentes and Walter Aregger
Copywriter: Juan Ure
Agency Producer: Jose Silva
Head of Production: Roberto Carsillo

Via [The Inspiration Room]

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Tags: Argentina, Axe, Buenos Aires, deodorant, Health and Beauty, Ponce

Lynx Bullet : Car Park

“Be prepared this festive season.”

Agency: BBH, London
Executive Creative Director: Nick Gill
Creative Director: Dom Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julien Wolkenstein
Agency Producer: Jeremy Gleeson

Via [scaryideas]

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Tags: BBH, Body Spray, deodorant, London, Lynx

Axe Music Star : Payback Time

“Get back what music stars have taken away from you”.

Agency: Ponce, Buenos Aires, Brazil
General Creative Directors: Hernan Ibarra, Walter Aregger, Hernan Ponce
Art Director: Hernan Cerdeiro
Copywriter: Ariel Serkin
Chief Agency Producer: Roberto Carsillo
Producer: Selva Dinelli

Production Company: Rebolucion, Buenos Aires
Director: Armando Bo
Executive Producer: Patricio Alvarez Casado
Producer: Axel Linari
DP: Javier Julia
Art Director: Daniel Gimelberg
Editor: Patricio Pena
Post-Production: Pickle
Music: Animal Music

(4 votes, average: 4.25 out of 5)  Loading ...

Tags: Axe, Brazil, Buenos Aires, deodorant, Health and Beauty, Ponce