Social media is the buzz word for quite some time now and everyone is trying to cash in on it. IKEA is not far behind and they have launched an innovative personalised 3D showroom facility on YouTube using information drawn from the Facebook profiles of viewers. It’s not the first time that any brand has collaborated with YouTube. Earlier Volkswagen’s Black Beetle commercial was given some special treatment on YouTube. But this is a step forward to integrate with Facebook.
Visitors to youtube.com/IKEAUK are shown an IKEA bedroom designed to perfectly suit them based on their own Facebook information and living situation. IKEA has even gone to the trouble of hanging photos of customers’ loved ones on the walls to ensure they really do experience their perfect bedroom environment. Other features in the 3D showroom include the ability to see detailed product information and to click through to IKEA.co.uk to purchase any home furnishings featured within the bedroom.
The IKEA UK Youtube channel has one video, “Everything You Need To Go Happy To Bed”, featuring a couple’s pillow fight.
Via [The Inspiration Room]