“For all life’s twists and turns.
Flexible financial plans.”
This is great copy and campaign for SwissLife life insurance. In short they are saying life can change in seconds, so better to be flexible.
Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Peter Brönnimann
Copywriter: Thomas Schöb, Simon Smit
Art Director: Reto Clement, Daniele Barbiereo