Palmolive Fruit Cream : Shower

Nothing will surprise me anymore in marketing gimmick after watching this Russian reality ambient campaign for Palmolive. A girl in a pink towel marched on the street of Moscow, climbed inside translucent pillar and took a shower as if nobody is watching. The ancient golden rule of “Sex Sells” still rules and I have no doubt in my mind that this will be successful campaign. Fortunately or unfortunately, you decide.

Agency: Young & Rubicam, Russia

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Guerilla, Health and Beauty, Palmolive

The Virginity Hit : Sony Pictures

Everything was fair in love and war. Now add marketing to it. Sony pictures is promoting its upcoming low budget movie The Virginity Hit by putting the phrase
“Still a virgin?” on cheeky billboards, bus shelters and subway walls across the country. This is a smart idea which has potential to spread virally. Similar kind of campaign has been done earlier for Subway.

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Guerilla, Movies, Outdoor, Sony Pictures

GNC Burn 60 : Burn Bag

“To illustrate the slimming benefits of GNC Burn 60, a complimentary Burn Bag was given with every bottle purchased.”

Congratulations to the agency for coming up with such a simple but effective ambient campaign. This is the kind of idea which makes you think, “Why didn’t it occur to me?”.

Agency: DDB DM9 JaymeSyfu, Manila, Philippines
Executive Creative Director: Merlee Jayme, Eugene Demata
Creative Director: Gogie Sinson, Allan Montayre
Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Ambient, DDB DM9 JaymeSyfu, Guerilla, pharmaceutical, Philippines, Weight Loss

McDonald’s Free Coffee : Napper

In a simple yet intelligent guerrilla stunt in Canada, McDonald’s planted sleeping people underneath subway posters advertising a free coffee giveaway. As they claim there is good chance that people would have noticed and smiled too, making it a successful cost-effective campaign.

Agency: Cossette, Canada

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Cossette, Guerilla, McDonalds

McDonalds Fries : Pedestrian Crossing

In an ambient campaign, McDonalds Switzerland painted a Zurich pedestrian crossing into a portion of fries during Zürifest in July this year. This is a smart and cost-effective idea and not the first time being used. Check out these earlier work.

Durex
China Environmental Protection Foundation

Agency: TBWA, Switzerland
Creative Director: Michael Kathe, Martin Friedlin
Copywriter: Michael Kathe
Art Director: Dominique Magnusson
Art Buyer: Christina Hengstmann
Account Manager: Guido Zehnder

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Ambient, Guerilla, McDonalds, Switzerland, TBWA

Indus Pride : Beer Mug

To popularize SAB Miller India’s new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, they chose low-cost handles of airport transit buses as their medium. It was released in March ‘10, a peak vacation season when travel via airports increases by 50%.

Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD/Art Director: Ajesh N
Associate CD/Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional Credits: Ogilvy Activation
Published: March 2010

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: Ambient, Bangalore, Beer, Beverage, Guerilla, India, Indus Pride, Ogilvy & Mather

Lynx Dry : Girls Look Hot Wet Guys Don’t

“Girls Look Hot Wet. Guys Don’t.”

Axe/Lynx always find a way to their target customers of “young guys” through women. All of their campaigns revolve around the same tried and tested theme and this one is no different.

The integrated advertising campaign which includes television commercials and an interactive site simply gives the message, “Girls Look Hot Wet. Guys Don’t”. So if you don’t want to get rejected by beautiful women because of sweaty clothes then you know which brand to go for. The Lynx Effect site allows you to see the result of spraying the antiperspirant in an interactive manner.

Agency: Generator United, Sydney

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, deodorant, Generator United, Guerilla, Lynx, Sydney, Unilever