Campaign Against Landmines : Ketchup

There is an old saying; Dessperate times calls for desperate measures. Similarly,
for a problem as complex as ladmines you need out of box thinking to raise
awareness and fund to fight against it. In certain restaurants in New Zealand
the ketchup packs are created in such way that when you open it you can see
the effects of landmines.

Agency: PublicisMojo

Via [guerrilla communication]

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Ambient, Guerilla, Landmines, New Zealand, Public Awareness, PublicisMojo

stuff.co.nz : Rotten Tomatoes

“If our team don’t break stories first, there are consequences.”

Part of a campaign to promote fast-breaking new at Stuff.co.nz, a major New Zealand news website. It was one of a series of live ‘punishments’ meted out to real members of staff for being late with the news. Hamish was pelted with 150 kilograms of over-ripe tomatoes in front of morning rush hour traffic.

Agency: Big Communications, New Zealand
Account Manager: Diane Rickit
Creative Director: Joe Holden
Deputy Creative Director: Isaac Thackray
Art Director: Tom Etuata
Art Director: Guy Johnson
Account Director: Ant Salmon

Via [scaryideas]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Big Communications, New Zealand, News, stuff.co.nz

SKY TV / Arts Channel : Brilliant

“Arts Channel. Art for an insultingly low price.”

Good long copy is a rarity these days as it has to be interesting and intriguing to hold the reader’s attention for long. Add to it some nice art direction and we have pretty decent campaign for an Arts Channel.

Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: James Tucker
Copywriter: Simon Vicars
Account Director: Danielle Richards
Account Manager: Brad Armstrong

Via [adsoftheworld]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Channel, DDB, New Zealand, Sky

Land Transport NZ and NZ Police : Bed

“Sleep before you drive.”

Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors/Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires
Suit: Sean Keaney
Published : 2008

(2 votes, average: 4 out of 5)  Loading ...

Tags: Clemenger BBDO Wellington, New Zealand, Public Awareness

Lotto Lottery : Wishlist

A man finds the wishlist he had made as a kid while searching for something in the garage. It takes him down the memory lane and he recalls the events like sleeping on the top bunk, having his art work misunderstood, performing in a school play etc which led him to make the list. In present he is seen to strike off two items from his wishlist, leaving “be the hero” and “be an astronaut” for the future.

Dreams are never small or big, they are are just dreams. They give you a twinkle in the eyes, a reason to live on and make the journey of life interesting. This commercial for Lotto is selling a dream and I buy it. Great job.

Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Copywriter: Toby Talbot, Paul Hankinson
Art Director: Gavin Siakimotu, Regan Grafton
Executive Producer: Judy Thompson
Agency Producer: Chloe Sutherland
Account Team: Andrew Stephenson, Jenny Travers, Mike Richardson

Via [The Inspiration Room]

(2 votes, average: 5 out of 5)  Loading ...

Tags: DDB, Lottery, Lotto, New Zealand, Services

Rentokil Pest Control : Never Just One

“There’s never just one.”

Using special reflective inks illuminated by street and car headlights Republik Auckland illustrated that where there’s one roach, there will be others lurking somewhere in the darkness.

Agency: Republik Auckland, New Zealand
Creative Director: Andrew Sims
Art Director: Greg Wylie
Copywriter: Duncan Blair
Account Manager: Macka & Tobba

Via [scaryideas]

(5 votes, average: 3.2 out of 5)  Loading ...

Tags: Insecticide, New Zealand, Outdoor, Pest, Rentokil, Republik

Microsoft : Concrete Envelope

They wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.

Agency: Y&R Auckland, New Zealand

(2 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Guerilla, Microsoft, New Zealand, Y&R Auckland