stuff.co.nz : Rotten Tomatoes

“If our team don’t break stories first, there are consequences.”

Part of a campaign to promote fast-breaking new at Stuff.co.nz, a major New Zealand news website. It was one of a series of live ‘punishments’ meted out to real members of staff for being late with the news. Hamish was pelted with 150 kilograms of over-ripe tomatoes in front of morning rush hour traffic.

Agency: Big Communications, New Zealand
Account Manager: Diane Rickit
Creative Director: Joe Holden
Deputy Creative Director: Isaac Thackray
Art Director: Tom Etuata
Art Director: Guy Johnson
Account Director: Ant Salmon

Via [scaryideas]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Big Communications, New Zealand, News, stuff.co.nz

France24 : Cops

“The first news channel available live on iPhone.

Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser’s Supervisor: Nathalie Lenfant
Account Manager: Anne Guillaume
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Directors: Dimitri Guerassimov, Romain Galli
Photographer: Owen Franken/Corbis

(2 votes, average: 4 out of 5)  Loading ...

Tags: France, France24, iPhone, Marcel, News

Sky Italia : Formula 1 Monsters

“Formula 1 GP. The fight begins.”

Agency: 1861 United, Milan
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Massimo Verrone
Copywriter: Mario Esposito
Photographer: Laura Liverani
Post Production: Germano Finco

Via [The Inspiration Room]

(4 votes, average: 4.25 out of 5)  Loading ...

Tags: 1861 United, F1, Milan, News, Services, Sky Italia

breakingnews.ie : Sport

“Straight from the source.”

Agency: Chemistry, Dublin, Ireland
Creative Director: Mike Garner
Art Director: Nicole Sykes
Copywriter: Anne Fleming
Photographer: Matthew Thompson
Retoucher: Rainer Usselmann, Happy Finish
Published: March 2009

Via [adsoftheworld]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Chemistry, Ireland, News

stern.de : Cinema

Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Ralf Heuel
Art Director: Fedja Kehl
Copywriter: Paul Von Mühlendahl
Agency Producer: Patrick Cahill
Account Supervisors: Ina Bach, Thomas Eickhoff
Advertiser’s Supervisor: Julia Duden

Challenge:

To establish stern.de as the fastest, and thus most up-to-date news website in Germany.

Medium:

Promotion and cinema ad.

Execution:

The Promotion:

In the middle of a cinema, shortly before the main feature. A pregnant woman in the audience gets contractions and starts breathing heavily. She then gets up, shouting in pain, and leaves the theatre with her husband. Only a few minutes later, an ad for stern.de is screened in the same theatre. The headline reads:”Twins born at a cinema in Hamburg.”

The Ad:

Chart and announcer:
“Now on stern.de.”

The chart is followed by a screenshot of the stern.de website with a photo showing the woman and her husband in the foyer of the cinema with newly-born twins in their arms.

Announcer:
“Twins born at a cinema in Hamburg.”

Chart and announcer:
“stern.de, News have never been this fast.”

(2 votes, average: 5 out of 5)  Loading ...

Tags: Ambient, Cinema, Guerilla, News, Portal, Stern

Headlines Today : Blah Blah

This ad in essence conveys that all the shows by CNN IBN, NDTV and Times Now are nothing but just blah blah and that Headlines Today is the only sensible news channel. Although not obviously using their branding/logo , the ad conveys such an idea subtly by using look alikes and imitations of members of the news crew from those channels One thing I must say is that the impersonation artists used for Pranab Roy and other analysts did a good job.

Impersonations work well for fun and humor. But not in advertisements where you are trying to do product differentiation…Here, it is imperative that you do not ridicule the competitors to the core. Also, it is a must that you gauge your market value and people perception before you devise an advertisement like this.

It must take guts to put an ad like this. That too by Headlines Today, a TV News Channel that I think doesn’t even compare with CNN IBN or NDTV. In short, Headlines Today is probably the worst News Channel among the whole lot of English TV News Channel in India now - a channel that thinks today’s educated crowd is dumb enough to be carried away by all the sensationalisation and sleaze of their programmes.

(8 votes, average: 2.63 out of 5)  Loading ...

Tags: Channel, News

BBC World : Occupier/Liberator

Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Creative Directors: Jerome Marucci, Ari Weiss
Copywriters: Adam Kanzer, Ari Weiss
Art Directors: Jamie Overkamp, Jerome Marucci

This is one of the first in it’s league ie. Interactive Billboard. An image which depicts the current affair in the world is put along with two options to vote. People can vote through SMS and the count keeps changing. Interesting idea.

(3 votes, average: 4.67 out of 5)  Loading ...

Tags: BBC, News, Outdoor