This is at least a new for me; Video advertising in a magazine. Sometime back Volkswagen Vento had created a buzz in India by doing a “talking ad” in a leading newspaper. This is going a step beyond than that.
Promotional video for Marlboro will be shown on four-inch screen and accompanied by sound in between the pages of the June issue of Russian Playboy. Apparently this is not the first time it has been done. In Russia video advertising appeared in 2010 for the first time. In the December issue of Vogue magazine was posted roller Martini Gold from Bacardi. The technology of Video in Print advertising was developed by American corporation Americhip.