“Dreaming of a holiday?”
Agency: New Moment New Ideas Company Y&R, Serbia
Creative Director: Svetlana Copic
Art Director: Slavisa Savic
Copywriters: Slavisa Savic, Svetlana Copic
Photographer: Nemanja Spoljaric
Published: June 2012
 (1 votes, average: 5 out of 5) Loading ... |
“Handmade with love.”
Agency: New Moment New Ideas Company Y&R, Belgrade, Serbia
Creative Director: Svetlana Copic
Art Director / Illustrator: Slavisa Savic
Copywriters: Slavisa Savic, Svetlana Copic
Published: August 2012
 (1 votes, average: 4 out of 5) Loading ... |
“For beautiful city. Clean after your dog.”
Agency: McCann Erickson, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
New Business Manager: Milos Stankovic
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(2 votes, average: 4 out of 5) Loading ... |
In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.
As they knew these facts, they used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. They sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.
Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative Coaching: Yaniv Mlinarski
Published: August 2010
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(1 votes, average: 3 out of 5) Loading ... |
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| BMW X5 (2003) | Volkswagen Touareg (2006) |
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