Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.
Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam
As wrapping the female students’ dormitory in the shape of calendar and
using Axe for a month throughout March, they aimed for the expression that
a new female can be met on a daily basis, to promote the brand image and preference for Axe.
Yet another different execution of the same theme for Axe. There are very few brands which stick to the same idea for so long. But then why fix something if it ain’t broken. A smart idea which I think doesn’t cross the line.
Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Director: Jeong -gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon
Published: February 2009