Mylanta : Birthday, Bubbles, Dog

“Relieves indigestion & wind fast.”

Agency: JWT, Sydney, Australia
Photographer Producer: Cameron Gray
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director: John Lam
Copywriter: Laurie Geddes
Photographer: Sean Izzard
Retoucher: Cream Studios
Print Producer: Trent Henderson
Designer: Daniella Adams
Senior Account Director: Sabine Schusser
Account manager: Monica Tobin

(1 votes, average: 4 out of 5)  Loading ...

Tags: Australia, Health and Beauty, JWT, Mylanta, Sydney

Volkswagen : Nightmare Parks

Volkswagen Australia is running “Nightmare Parks”, a print advertising campaign for park assist technology. Car park is featured between a police car and gang members’ motorbikes implying a choice between rock and a hard place and thus the need of park assist technology.

Agency: DDB, Sydney
Executive Creative Director: Dylan Harrison
Creative Directors/Copywriters/Art Directors: Steve Wakelam, Nick Pringle
Business Director: Nicole Taylor
Account Director: Dave Murphy
Photographer: Andreas Bommert
Retoucher: Matt Bright
Stills Producer: Grant Navin
Print Producers: John Wood and Leesa Murray
Account Manager: Kim Friedlaender, Jutta Friese
Brand Communications Manager: Peter Stewart
Advertising Specialist: Loren Elsegood

(1 votes, average: 4 out of 5)  Loading ...

Tags: Automotive, DDB, Sydney, Volkswagen

Fragrance Temptations : Laundry

The laundry detergent segment is going to spice up a bit with the launch of Colgate Palmolive’s Fab laundry detergent and Fluffy fabric conditioner in a unlikely sexy campaign. This is designed to target younger women which is a deviation from the standard practice of targeting mummys. The black and white background makes it look classy.

Agency: George Patterson Y&R, Sydney
Executive Creative Director: Julian Watt
Art Director: Chris Crawford
Copywriter: Bar Pawlak
Producer: Alex Hay
Account Team: Jenny Willits, Guy Lovell, Bohdi Lewis
Director: Gemma Lee via Taxi Film, Sydney
Director of Photography: Callan Green
Editor: Joe Morris at Cutting Edge
Music: Jojo Petrina and Meow at Electric Dream Studios

(1 votes, average: 4 out of 5)  Loading ...

Tags: Detergent, George Patterson Y&R, Laundry, Sydney

Lynx Dry : Girls Look Hot Wet Guys Don’t

“Girls Look Hot Wet. Guys Don’t.”

Axe/Lynx always find a way to their target customers of “young guys” through women. All of their campaigns revolve around the same tried and tested theme and this one is no different.

The integrated advertising campaign which includes television commercials and an interactive site simply gives the message, “Girls Look Hot Wet. Guys Don’t”. So if you don’t want to get rejected by beautiful women because of sweaty clothes then you know which brand to go for. The Lynx Effect site allows you to see the result of spraying the antiperspirant in an interactive manner.

Agency: Generator United, Sydney

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Ambient, deodorant, Generator United, Guerilla, Lynx, Sydney, Unilever

McDonald’s : Wi-Fries

Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Head: Adam Rose
Art Director: Matt Knapp
Copywriter: John Downing

Just when I was about to write that it’s a simple and nice ad, came across the original piece. I wonder if the agency took permission to reuse or it’s just a shameless copy. Difficult to buy the co-incidence theory.

Agency: R.Treviño & Asoc. Monterrey, México
Published: 2006

Via [adsoftheworld]

(1 votes, average: 3 out of 5)  Loading ...

Tags: Copycat, DDB, McDonalds, Sydney, Wi Fi