Lynx Dry : Girls Look Hot Wet Guys Don’t

June 6, 2010 – 1:34 pm by Bibhuti | 1 Comment »

“Girls Look Hot Wet. Guys Don’t.”

Axe/Lynx always find a way to their target customers of “young guys” through women. All of their campaigns revolve around the same tried and tested theme and this one is no different.

The integrated advertising campaign which includes television commercials and an interactive site simply gives the message, “Girls Look Hot Wet. Guys Don’t”. So if you don’t want to get rejected by beautiful women because of sweaty clothes then you know which brand to go for. The Lynx Effect site allows you to see the result of spraying the antiperspirant in an interactive manner.

Agency: Generator United, Sydney

(1 votes, average: 3 out of 5)

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Tags: Ambient, deodorant, Generator United, Guerilla, Lynx, Sydney, Unilever

McDonald’s : Wi-Fries

November 9, 2009 – 12:54 pm by Bibhuti | No Comments »

Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Head: Adam Rose
Art Director: Matt Knapp
Copywriter: John Downing

Just when I was about to write that it’s a simple and nice ad, came across the original piece. I wonder if the agency took permission to reuse or it’s just a shameless copy. Difficult to buy the co-incidence theory.

Agency: R.Treviño & Asoc. Monterrey, México
Published: 2006

Via [adsoftheworld]

(1 votes, average: 3 out of 5)

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Tags: Copycat, DDB, McDonalds, Sydney, Wi Fi

Dare Iced Coffee : Conversation

December 19, 2008 – 3:03 pm by Bibhuti | 1 Comment »

The Girlfriend

The Boss

A very interesting approach for a coffee ad. The typical concepts revolve around waking you up or making your story over coffee conversations. But this one for Dare Iced Coffee is for people whose imaginations run wild expecting all the bad news over a coffee. Hilarious stuff.

Agency: BMF, Sydney
Executive Creative Director: Warren Brown
Creative director: Simon Langley
Art director: Nils Eberhardt
Copywriter: Richard Morgan
Agency producer: Mandy Payne
Filming shot: Justin Kurzel via Cherub Pictures
Director of Photography: Adam Arkapaw
Editor: Adam Wills
Producer: Serena Paull
Post Production: The Lab and Fin Design.

(4 votes, average: 5 out of 5)

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Tags: Beverage, BMW, Sydney, TV

Sony Premium DJ Headphones : Music Notes

September 30, 2008 – 3:00 pm by Bibhuti | No Comments »

“Hear More”

Agency: Saatchi & Saatchi, Sydney
Executive creative director: Steve Back
Creative director: Dave Bowman
Art director: Nic Buckingham
Copywriter : Paul Bootlis
Producer: Jeremy De Villiers

Via [The Inspiration Room]