The Green Ant Furniture

“Can a lamp enlighten even when it’s not turned on?”

“Strip away everything that isn’t essential and you’ll finally have
something that is.”

“It doesn’t make everyone comfortable.”

“Minimalism. The art of continually removing things until all you have
left is beauty.”

Agency: Richter7, Salt Lake City, USA
Creative Director: Dave Newbold
Art Director: Dave Larson
Copywriter: Gary Sume
Photographer: Stock
Published: August 2010

Via [adsoftheworld]

(2 votes, average: 2 out of 5)  Loading ...

Tags: Furniture, House Products, Richter7, The Green Ant, USA

Caribou Coffee : Stay Awake

“Life is short. Stay awake for it.”

By visiting http://www.makethecup.com, consumers can tell the world what they stay awake for while uploading captions, photos or even videos. Their entries will be posted on the Web page and a few lucky entrants who enter by 9/13 will have their captions featured on Caribou Coffee’s line of 2011 hot and cold coffee cups. The cups will be rolled out to the market during first quarter 2011 in all Caribou Coffee stores.

Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Associate Art Director: Barrett Haroldson
Copywriter: John Neerland
Producer: Tiffany Hahnfeldt
Developer: Andrew Charon, Josh Vadnais, Julie Kaloides
Published: August 2010

(1 votes, average: 3 out of 5)  Loading ...

Tags: Beverage, Caribou, Coffee, Colle+McVoy, Online, USA

YMCA Fitness Program : Fat Pants

“Lose the weight. Donate the pants. Fatpants.org”

They helped the Greater Twin Cities YMCA increase awareness of their fitness programs by organizing a fatpants drive. Donation boxes were placed in YMCA lobbies and, as they lost weight, members were encouraged to donate their fatpants. As donated pants came in they were added to the outdoor boards to demonstrate the success of the Y’s weight loss programs. The campaign was so successful that Macys and the Gap started offering Y members discounts on their next pair of pants. In just a few months, thousands of pants were collected and donated to the local Salvation Army.

Agency: Preston Kelly, Minneapolis, USA
Creative Director: Chris Preston
Art Director: Anne Taylor
Copywriter: Brett Knutson
Published: May 2010

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Fitness, Health and Beauty, Minneapolis, Preston Kelly, USA, YMCA

OFF! : Vuvuzela

“Keeps bugs off.”

Agency: Draftfcb, Chicago, USA
Global Chief Creative Officer: Jonathan Harries
Chicago Chief Creative Officer: Rob Sherlock
SVP, Creative Director: Tony Sharpe
Associate Creative Directors: Jim Fansler, Mike Stillman
Creative Director: Chris Walker (London)
Producer: Chris Conlu
Editor: Inside Job, Sklyer Wesby
Sound: Inside Job, Jared Stachowitz
Account: Mark Pacchini, Steve Schildwachter, Chris Pultorak, Sanjay Teckchandani

(1 votes, average: 4 out of 5)  Loading ...

Tags: DRAFTFCB, FIFA World Cup, Insecticide, OFF, USA, Vuvuzela

Google Chrome : Speed Tests

BBH New York and Google Creative Lab have collaborated in creating a web film that feature a variety of experiments to test the speed of the Google Chrome browser. There are a whole set of real tests that Google do in benchmarking the performance of Chrome. And then there are these: three quirky and playful tests in which Google Chrome is pitted against some very fast things: lightning, sound, and an over-sized potato gun. Rather than try and tell Internet users how fast Google Chrome is, the film demonstrates speed through testing it.

Agency: BBH, NY, USA / Google Creative Lab

(1 votes, average: 4 out of 5)  Loading ...

Tags: BBH, Chrome, Google, TVC, USA

Post-it : David Loves Judy

Agency: Rapp Collins, USA

Via [ChiquiAds]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Office Equipments, Personal Accessories, Post it, Rapp Collins, USA

Stride Gum : Monster

In this funny commercial for Stride gum, a father is seen reassuring his daughter
about scary monsters. He says, it’s not that they don’t exist, it’s just that they
are too busy chewing “ridiculously long lasting Stride gum” to bother eating you.

Agency:JWT New York, USA

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Gum, JWT, Stride, USA