Sahara India Life Insurance : Gabbar

Agency: Percept Advertising, India
Director: Pushpendra Misra
Creative Consultant: Rizwan Siddiqui

I don’t remember many tv adverts for Life Insurance which don’t revolve around family and there is nothing wrong in that. After all the product is such and everyone tries to play it safe by highlighting safety, security and responsibility.

But it’s nice to see the new Sahara India Life Insurance commercial which is refreshing and humorous in it’s approach. It talks about Self Confidence and what better way to deomnstrate it than in Bollywood Ishtyle. A common man dares to take on the might of Gabbar Singh - The alltime powerful dacoit of Indian Cinema after taking Sahara India Life Insurance policy. One must appreciate the brilliant acting by the lone protagonist in the commercial. Hilarious stuff.

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Insurance, Sahara

Vick Nasal Decongestant : Toilet

“Sometimes it’s better not to use it.”

Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Murilo Melo, Nelson Costa
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Aluízio Accioly

Via [adsoftheworld]

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Decongestant, Pharmacy, Vick

Amul : The Taste of India

“Hike in Indian retail fuel prices triggering cost concerns amongst users.”

“Heavy monsoon rainfall in Mumbai - India, water-logging streets and disrupting transport resulting inconvenience to people.”

Via [Amul]

(2 votes, average: 4 out of 5)  Loading ...

Tags: Amul, Butter

Cancer Patients Aid Association : Smoking

Agency: Ogilvy & Mather, India
Award: Gold Lion, Cannes, 2003

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: Cancer, Cannes, Public Interest, Smoking

Halls : Fridge

(2 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Cool, Fridge, Guerilla, Halls

13ème Rue : Lake

“We see crime everywhere.”

Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Rémy Tricot
Copywriter: Olivier Couradjut
Photographer: Cédric Delsaux

Via [adsoftheworld]

This is a campaign for 13th Street (13ème Rue or Calle 13), a television channel specialising in action and suspence shows and movies. Use of such a serene visual works brilliantly with the copy “We see crime everywhere“. Great concept and photography!!

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: 13ème Rue, 13th Street, Crime, Suspense, Television Channel

Parle Monaco : I Love U

Agency: Everest Brand Solutions, India
Director: Pushpendra Singh
Creative directors: Vipin Dhyani,Chetan Jagtap,John Khalkho

What’s life without a little fun ? Stale, isn’t it ? Is there any better feeling than making someone smile ? Probably not. Parle has launched it’s new campaign for Monaco which reflects the same philosophy, “Parle Monaco. Life namkeen banaiiye”. I am not a fan of celebrity ads but there are very few like Aamir Khan who really believes in concept and story telling, be it on 70mm or a commercial of 30 seconds.

The commercial starts with a coach asking Aamir’s friends to take two more rounds of a ground. Aamir mentions that the coach has got a new car and plots a prank. His friends warn him saying, “Woh khadoos kabhi hasa hai kya?“, to which Aamir replies, “Toh aaj hasega“. The coach is shocked to see a huge sratch saying “I love u” on his car. Aamir acts to sympathise with the coach for sometime and then pulls out the “I love u” sticker which leaves even the coach smiling. And the voiceover says “Parle Monaco. Life namkeen banaiiye”. Sensible humor goes well with anything and everything and this will be well received by the youth.

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: Aamir, Biscuit, Bollywood, Celebrity, Monaco, Parle