China Environmental Protection Foundation

A busy pedestrian crossing in China was taken over by a large canvas with a leafless tree on the road. On both sides of the crossing were sponge cushions placed, soaked in green environmentally friendly washable and quick dry paint. This way footprints represents green leafs. This ambient campaign was made for China Environmental Protection Foundation.

Agency: DDB, China

Via [directdaily]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, CEPF, China, DDB, Guerilla, Public Awareness

FIFA World Cup 2010 Advertising

World is holding its breath to witness The Beautiful Game creating magic on the biggest canvas of FIFA World Cup in South Africa. On the contrary the biggest brands don’t have the option to wait but to try cashing on it even before the game starts. Here are three commercials involving world cup which make mark. I msut have missed many and I am sure there will be a lot more leading up to 11th June.

Axe Play

Adidas

Visa

(1 votes, average: 4 out of 5)  Loading ...

Tags: FIFA World Cup 2010, Football, Soccer, Sports

Halonix Bulbs : Bright is Right

Published : 2009

(1 votes, average: 4 out of 5)  Loading ...

Tags: bulb, Electronics and Technology, Halonix, India, Nirvana Films

Hope worldwide India : Old is the new New

“For many, your old book is as good as new.
Donate an old book today.”

Challenge

Inspire people to donate old books for ‘Slum Children Education Programme’.

Solution

Their idea was based on a simple thought that “An old book is new to people who haven’t read it”. To execute the idea, they gathered several old books and packaged them exactly like new ones. Wrapped in transparent plastic sheets, the books were placed among the new books in about 50 popular book shops in Delhi, India. On stumbling upon the old books every reader was greeted with an inspiring message that urged him to donate his old books. The response was delightful. Hundreds felt touched and registered. The idea acted as a trigger, readers who could see the difference, could make a difference.

Agency : Dentsu Marcom Pvt. Ltd, Gurgaon, India
Executive Creative Director: Nitin Suri
Associate Creative Director: Dalip Singh
Copywriter : Dalip Singh, Robin Thomas
Photographer: Anil Chawla, Hardesh Dhingra, Dalip Singh

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: Ambient, Book, Dentsu Marcom Pvt. Ltd, Guerilla, India, Public Awareness, Slum

Baygon : A Serious Ant Protest

It’s the revolution time against massacre by insecticides. Ants have it enough and they are not going to go down without a fight specially against Baygon. Check this viral campaign by Baygon where they are playing good enough enemy to show the protest by ants. Go ants go.

Via [guerrillacomm]

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Baygon, Guerilla

Hunky Dorys Potato Chips : Irish Rugby

Sex sells. This is a universal fact and has been exploited since ages specially in advertising. A campaign for Hunky Dorys potato chips showing scantily clad females playing Rugby and with suggestive headlines has hit Ireland. This is a clear attempt to target young male market but has not gone down well with Irish rugby officials.

Lian Schreuder, the Belgian blonde featured as one of the ‘team captains’ in the racy ads which appeared on billboards this week, said she didn’t find the context sexist at all — and was taken aback by the reaction.

As far as the company is concerned, they must be pretty with the limelight and buzz this campaign has created. Any publicity is good publicity and the brand has made it to the public consciousness.

(2 votes, average: 4 out of 5)  Loading ...

Tags: Hunky Dorys, Irish, Rugby

Post-it : David Loves Judy

Agency: Rapp Collins, USA

Via [ChiquiAds]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Office Equipments, Personal Accessories, Post it, Rapp Collins, USA