Tide : Longer Lasting Whites

Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Ulf Henniger von Wallersbrunn, Andreas Stalder
Copywriter: Volker Mueller
Art Director: Daniela Ewald
Photographer: Ramona Heinze
Executive Creative Director: Andreas Pauli
Associate Executive Creative Director: Kerrin Nausch
Client Service Director: Uli Barth
Regional CD LB London: Don Bowen
Print Production: Thorsten Zeh
Published: 2008

(3 votes, average: 4.67 out of 5)  Loading ...

Tags: 

British Airways : Swiss Army Knife

Agency: BJL, Manchester, UK
Creative Director: Gary Fawcett/Lisa Nichols
Art Director: Gary Fawcett
Copywriter: David Forster
Illustrator: Gary Fawcett

Via [scaryideas]

(3 votes, average: 3 out of 5)  Loading ...

Tags: airlines, BJL, British Airways, Swiss Army Knife, UK

McDonald’s : 200m-197m

Agency: DDB, Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Anna Just Melson, Mikkel Møller, Bue Peitersen
Published: June 2009

(4 votes, average: 4 out of 5)  Loading ...

Tags: DDB, Denmark, Food, McDonalds

White Ribbon Alliance : Mothers

Agency: Saatchi & Saatchi, London, UK
Executive Creative Directors: Kate Stanners, Paul Silburn
Art Director: Philippe Fass
Copywriter: Matthew Skolar
Typographer: Tim Quest
Post Production: FirstBase
Agency Producer: Maria De Luca
Planner: Richard Huntington
Account Handler: Clare Williams

Via [adsoftheworld]

(1 votes, average: 3 out of 5)  Loading ...

Tags: Public Awareness, Saatchi & Saatchi, UK, White Ribbon Alliance

Lay’s : Potatoes Installation

Beginning July 27 and continuing for three weeks, passersby in Chicago’s Jackson Tunnel will be greeted with an out-of-home message, “Our potatoes are grown closer than you may think,” along with an overhead installation of potatoes breaking through the ceiling tiles. It’s part of a nationwide campaign for Lay’s potato chips that broke in May and which celebrates the local potato farmers who grow potatoes used in Lay’s potato chips. The “Lay’s Local” 360 marketing campaign was created by Lay’s U.S. agency of record, Juniper Park. Other elements of the campaign, which debuted earlier, include TV, print, online, on-pack and in-store.

Agency: Juniper Park, USA
Chief Creative Officers: Alan Madill, Terry Drummond, Barry Quinn
Associate Creative Director / Art Director: Hylton Mann
Associate Creative Director / Writer: Andy Linardatos
Producer: Debbie Ingham

Via [scaryideas]

(4 votes, average: 4.25 out of 5)  Loading ...

Tags: Ambient, Guerilla, Juniper Park, Lays, USA