“Make peace with the world. Anti-stress tea from Rasayana.”
Agency: Art Grup, Istanbul, Turkey
Creative Director: Ates Cavdar
Creative Group Head: Husniye Saygili
Art Director: Derya Oguz
Copywriters: Levent Onur Ozdogan, Omer Onsun
Photographer: Metin Bakirkaya
Via [adsoftheworld]
   (7 votes, average: 2.43 out of 5) Loading ... |
As wrapping the female students’ dormitory in the shape of calendar and
using Axe for a month throughout March, they aimed for the expression that
a new female can be met on a daily basis, to promote the brand image and preference for Axe.
Yet another different execution of the same theme for Axe. There are very few brands which stick to the same idea for so long. But then why fix something if it ain’t broken. A smart idea which I think doesn’t cross the line.
Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Director: Jeong -gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon
Published: February 2009
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(8 votes, average: 4.13 out of 5) Loading ... |
“I shaved for today.”
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.
Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff
Via [adsoftheworld]
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(5 votes, average: 4.2 out of 5) Loading ... |
“Starting at 20:13pm! Crime Night on 13th Street.”
Agency: Jung von Matt/Spree GmbH, Berlin, Germany
Creative Directors: Jan Harbeck, David Mously
Art Director: Daniel Haschtmann
Production Manager: Sven Hannemann
Account Executives: Frank Lotze, Franzis Heusel, Ruben Ockenfels
Copywriter: David Missing
Photographer: Sven Glage
Chief Creative Officers: Wolfgang Schneider, Mathias Stiller
Art Buyer: Marjorie Jorrot
Via [scaryideas]
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(4 votes, average: 3.5 out of 5) Loading ... |
“Sometimes you need to have a large e-mail box.”
Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Directors: Leo Macias, Mateus Vilela
Copywriter: João Livi
Illustrator: Mateus Vilela
Photographer: Mario Coelho
Via [adsoftheworld]
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(2 votes, average: 4 out of 5) Loading ... |
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