Viva a Vida : Positive or Negative ?

“POSITIVE OR NEGATIVE?
You never know. Use a condom.”

Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda

Backlit display equipped with a timer that makes the light go on and off sequentially. It’s made of translucent material, revealing the positive image when the light is on, and the negative one when the light is off.

(1 votes, average: 3 out of 5)  Loading ...

Tags: Aids, Ambient, Condom, Outdoor, Public Awareness

BMW Used Cars : First

“You know you’re not the first.”

Agency: BBDO Athens, Greece
Creative Director: Theodossis Papanikolaou
Art Director: David Kaneen
Copywriter: Daphne Patrikiou

Sex sells. This is a universal fact and has been exploited since ages. The message is simple; You know that you’re not the first but you still can’t resist the BMW used cars. If this model is equivalent to used cars then I wonder what will be the equivalent of a new BMW car. Nevertheless, there is very little chance that this campaign will fail. People will either like it or hate it but won’t ignore it and the goal of the ad will be achieved.

(3 votes, average: 3 out of 5)  Loading ...

Tags: Automotive, BMW, Car

Oman Economic Review : Don’t Drink & Drive

Agency: United Media Services
Art Director: Ramesh P
Copywriter: Vinit Pillai

Via [mediame]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Drink, Drive, Oman, Public Awareness

Save Tiger

“The national animal is nation’s identity. Save India’s.”

Agency: Lowe, Mumbai, India
Art Director: Pankaj Gharde
Copywriter: Varun Panjwani

(1 votes, average: 4 out of 5)  Loading ...

Tags: animal, India, Kangaroo, Kiwi, Public Awareness, Tiger

Schwarzkopf Anti-Dandruff-Shampoo : Legerdemain

Agency: DDB Duesseldorf, Germany
Executive Creative Directors: Amir Kassaei, Eric Schoeffler
Creative Directors: Heiko Freyland, Alexander Reiss
Art Directors: Fabian Kirner, Michael Kittel
Copywriter: Jan Propach
Illustrator: Marc Herold

Via [adsoftheworld]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Dandruff, Magic, Schwarzkopf, Shampoo

Airtel : Send Money

Agency: Rediffusion DYR, India

It’s a fast world these days. People prefer to run rather walk. Noise wins over silence. Nobody understands the language of eyes. You have to shout to get yourself heard. So when I see anything subtle, soft and cute, I get pleasantly surprised. There is still a place for a drop shot in the sea of strong forehands and backhands.

The new campaigns of Airtel featuring Madhavan and Vidya Balan are refreshing. They tell a story and sell the product’s features beautifully. Thank god, somebody put sense to Airtel guys after that noisy, irritating Shahrukh’s Simple Plan ad.

(1 votes, average: 4 out of 5)  Loading ...

Tags: Airtel, India, Madhavan, telecom, Vidya Balan

Wonderbra Swimwear : Sea Turtle

Agency: Publicis Conseil, France

(1 votes, average: 3 out of 5)  Loading ...

Tags: Sea, Swimwear, Wonderbra