“25 years and still going.”
Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Creatives: Bridget Short & Regan Grafton
Photographer: Juliet Taylor
Senior Agency Producer: Gordon Moir
Via [ibelieveinadv]
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Agency: O&M, India
Script Writer: Kunj Shah
Director: Prasoon Pandey
Creative Director: Malvika Mehra, Amit Akali, Anil Thomas, N Ajesh
A brilliant ad for a wrong product. This ad talks about living each moment of life to its fullest, try out different things, take risks. I understand that they are trying to say that Titan is multi-faceted, has a wide range and you also “be more” in life like it.
I tried very hard to convince myself that Titan is connecting well to this script but I failed. The script and the film are so powerful that the brand as a watch is getting lost. Probably it’s a tailor made ad for an insurance product. You just have to replace the name Titan in the whole ad and it will still work beautifully.
Having said that, I find the dialogues very inspiring and the direction of high quality. This ad is a colllection of beautiful moments like Aamir chasing the shadow of airplane, travelling on a chassis truck, looking at a girl while pretending to meditate etc. Here are the lines used in this ad.
“Be born everyday, aaj rockstar, kal pilot; and who knows what the day after.”
“Kabhi kisi anjaan station par utar kar dekho, kabhi kisi gumnaam shehar ka ticket katao.”
“Doosron ki galtiyon se kya seekhna, make your own mistakes, yaar!”
“Har subhah shock your reflection.”
“Bachpan mein toh kya kuchh nahin banna chahte the, why not today?”
“Be born everyday. Titan. Be more.”
A big round of applause for Aamir Khan to never compromise in whatever he does. I wish other celebrities learn from Aamir while doing ads.
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The water in the money collection boxes gets closer to the young boy when more money is dropped into the container.
Agency: TBWA\Singapore
Executive Creative Director: Graham Kelly
Art Director: Simon Chew
Copywriter: Justine Lee
Via [ibelieveinadv]
The Challenge
Viet Nam has made rapid progress over the past decades. But many parts of the country have been left behind. It is estimated that nearly 17 milion children in Viet Nam (52%) have no access to save water. And the the figures are much higher in ethnic minority and remote areas.
Unicef has been working with the Vietnamese goverment to provide rural communities with greater access to safe water. It also supports the goverment in developing childfriendly water facilities for kindergartens and schools.
These ongoing aid efforts are part of UNICEF’s contribution to the Millennium Development Goal for water and sanitation: to halve, by 2015, the proportion of people without sustainable access to safe water and basic sanitation.
The Solution
UNICEF is supported entirely by voluntary funds. Because it relies on the contributions of individuals, businesses and goverments, the agency decided to help by creating a fund raising device that will reach out the well-heeled residents and tourists in Viet Nam.
At first glance it may look like a regular donation container. Except, there’s water in it. Designed to look like a cross-section of a well, the water level rises whenever a coin is donated into the container. At the top of the well is a boy symbolizing the children who need help getting access to safe water.
These collecting “wells” will be used to gather donations from visitors to UNICEF’s offices across Viet Nam, as well as locations where well-off locals and tourists gather such as boutique shops, restaurants, clubs and bars.
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Agency: Ogilvy & Mather, Hong Kong
Via [directdaily]
To demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird’s-eye view of Hong Kong highway jam-packed with stationary traffic. The moving handrails then acted as a fast lane with a steady flow of little yellow DHL vans racing past.
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“Lisbon Airport has a new look.”
Agency: BBDO Portugal
Creative Directors: Marco Dias, Nuno Jerónimo
Art Director: Rita Ferreira
Copywriter: Augusto Barata
Chief Creative Officer: Pedro Bidarra
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