Kodak : More Shots More Chances
January 21st, 2012 by Bibhuti | Email This | 1 Comment »
“More Shots, More Chances.”
Kodak is going through bad times now but they did good this print advertising campaign in 2005. The ad presents multiple shots (16 rows, 20 columns) with the tag line under the one exception and a picture of the 2GB SD memory card with the tag line, “More Shots, More Chances”.
The campaign won Gold and Silver Press Lions at Cannes 2006, Bronze in the 2006 Clio Awards, and bronze at the Asia Pacific Advertising Festival 2006.
Agency: Ogilvy, Thailand
Creative Director: Nopadol Srikieatikajohn
Copywriter: Torpun Lersin
Art Director: Passakorn Chantrawan
Photographer: Kiradee Ketakinta
Typographer: Phurin Pongchokedeelert
Published: 2005
Via [The Inspiration Room]
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