May 5th, 2013 by Bibhuti | Email This
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The Hälssen & Lyon, a German manufacturer of tea products, has created world’s first tea calendar to feature calendar days made from tea leaves. Finely flavoured and pressed until wafer-thin, the 365 calendar days can be individually detached and brewed directly in the cup with hot water. The tea calendar was sent exclusively to selected business partners. This unique and creative marketing strategy is done by agency Kolle Rebbe, Hamburg.









Agency: Kolle Rebbe, Hamburg
Executive Creative Director: Sascha Hanke
Creative Directors: Heiko Schmidt and Kay Eichner
Art Director: Patrick Schroeder
Copywriter: Julia Meissner
Production Manager: Martin Luehe
Producer: Julia Rudloff
Account Executive: Kira Middendorf
Art Buyer: Karen Blome
Via [The Inspiration Room]
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Tags: Calendar, Direct Marketing, Hamburg, Hälssen & Lyon, Kolle Rebbe, Tea