Zip Internet : Back
August 10th, 2008 by Bibhuti | Email This | No Comments »“If only life were as simple as navigating on the web.”
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“If only life were as simple as navigating on the web.”
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“The new cash”
Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: johnny Skinner
Photographer: Penny Cottee
Typographer: Penny Cottee
“Use Electricity Wisely”
Men will be men. The perception says that they are bound to forget dates and names. So why not exploit this theme for a surrogate liquor ad which targets mainly men. The commercial starts with a man advising his friend to go to a particular restuarant but forgets the name. He asks his friend to suggest name of different flowers and then settles for Rose. He will then shout to his wife; “Rose darling, where did we go for dinner yesterday ?”
Sumeet Raghavan and Dilip Joshi have played the characters brilliantly. Hilarious stuff.
Size does matter. Atleast to catch the eyeballs. BMW seems to believe in the same philosophy and has done this campaign in grand scale and style. They created the world’s largest hourglass(12 meter high and 8 meter wide) at the Red Square in Moscow to launch BMW 7 Series. Initially the silvery balls concealed the car which gradually became visible as the balls fell to the lower half. This reminds me the other BMW campaign with biggest billboard in Moscow.
“We don’t like yellow.”
a is the first letter of the alphabet
there are twenty-five more
the chicago public library has all of them
in some very interesting combinations
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