“Keep on dreaming of a better world.”
Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Manuel Ostyn, Sebastien De Valck, Gilles Deboncourt
Photographers: Evert Thiry, Pierre Pironet, Gregor Colienne
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Agency: BBDO, Germany
Simple idea and executed nicely to give the message that you use Diadermine and remain young forever. My only question: Is the husband fool or this product is only for women or it is intelligent enough to identify men’s skin and react instantly?
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This ad in essence conveys that all the shows by CNN IBN, NDTV and Times Now are nothing but just blah blah and that Headlines Today is the only sensible news channel. Although not obviously using their branding/logo , the ad conveys such an idea subtly by using look alikes and imitations of members of the news crew from those channels One thing I must say is that the impersonation artists used for Pranab Roy and other analysts did a good job.
Impersonations work well for fun and humor. But not in advertisements where you are trying to do product differentiation…Here, it is imperative that you do not ridicule the competitors to the core. Also, it is a must that you gauge your market value and people perception before you devise an advertisement like this.
It must take guts to put an ad like this. That too by Headlines Today, a TV News Channel that I think doesn’t even compare with CNN IBN or NDTV. In short, Headlines Today is probably the worst News Channel among the whole lot of English TV News Channel in India now - a channel that thinks today’s educated crowd is dumb enough to be carried away by all the sensationalisation and sleaze of their programmes.
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Agency: PAGÉSBBDO, Dominican Republic
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Agency: Guangdong Advtising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia
Via[adsoftheworld]
The expander was sent to club members with a message ‘Don’t give up halfway.’ A clever idea to convey the message that the club will make them thinner and taller.
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Agency : McCann-Erickson, India
Director : Sabal Singh Shekhawat
When compared to the Youngistan Pepsi ad or even the new Thums Up ad from Akshay Kumar, this new ad from Hrithik Roshan is a true winner.
A group of friends go to a food joint- only to find it closed. One guy among the group spots Hrithik on the other side. In all earnestness, he tells the Hrithik that the place is closed. What starts next is something worth watching! Its like magic and out of nowhere the place lights up and all the food stalls are brimming with activity. The group enjoys a variety of chaat items to their hearts content all the while having coca cola. Finally as soon as the last of the coke from the bottles gets over, the place swings back to being closed or empty.
I think this campaign has been executed to perfection in all angles right from the story line to the minutest detail on the screen. It lays a big punch out of all the latest soft drinks ad and a very well planned one. It conveys a lot of freshness and essence in how they associate coca cola to having the best time when together with friends.
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