Axe : Pencil
January 29th, 2008 by Bibhuti | Email This | No Comments »
This is what I say “flight of imagination“. No need of explanation, let the visual speaks.
  (3 votes, average: 4.67 out of 5) Loading ... |
Thomapyrin : Paradox
January 28th, 2008 by Bibhuti | Email This | No Comments »
Agency: Euro RSCG Duesseldorf
Creative Director: Florian Meimberg, Torsten Pollmann
Art Director: Joerg Sachtleben, Desiree Rose, Jean-Pierre Gregor
Copywriter: Torsten Pollmann
Via [madvertising]
Ok Ok. I was absolutely fine earlier but I need a Thomapyrin now:). This is a campaign for headache pills using the paradox statements symbolic to headache and Thomapyrin as a relief. A refreshingly new way for a medicine advertisement.
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(4 votes, average: 4.25 out of 5) Loading ... |
Etisalat Managed Services: WAN
January 27th, 2008 by Bibhuti | Email This | No Comments »
Creative Agency: Impact BBDO, Abu Dhabi
Creative Director: Peter Vegas
Art Director: Jeremy Horton
Via [mediaME]
A visual which talks will always appeal to the audience. Two symbolic items “Finger Print representing unique requirement & Cable representing WAN” are fused together nicely to convey the message that Etisalat can handle your individual WAN needs. Nice and simple.
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(3 votes, average: 4.33 out of 5) Loading ... |
Axis Bank : Home Loan
January 26th, 2008 by Bibhuti | Email This | No Comments »Agency : O&M
The ad begins with showing a bride waiting for her husband on the first wedding night. The groom enters the room wearing a smile on his face and the bride extends a glass of milk as done traditionally. The glass is passed through a number of hands before reaching the husband and he gives a flying kiss to the bride after taking a sip. Till this moment you can’t guess what’s this ad is for. The next shot will show a number of people lying in between the couple and a voice is played: “If you desire your own space, we have home loans to help you build it. Axis Bank.”
This ad works because you can relate to it. We in India still uphold joint family system where there is less privacy. Also most of us would have experienced the space constraint during family events as the relatives pour in from different directions. To have their own home is still a dream for many and this is a simple and humorous concept for a home loan targeting right section of people.
 (1 votes, average: 4 out of 5) Loading ... |
Bajaj Fans
January 26th, 2008 by Bibhuti | Email This | No Comments »
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(2 votes, average: 4 out of 5) Loading ... |
Tefal Pan : Non-Stick Surface
January 24th, 2008 by Bibhuti | Email This | No Comments »
Agency : Publicis (Germany)
Via [joelapompe]
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(5 votes, average: 4.8 out of 5) Loading ... |
FHM : 2008 Hottest Babes Calendar
January 23rd, 2008 by Bibhuti | Email This | 2 Comments »
Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Teng Run Run
Copywriter: Gayle Lim
Via [adsoftheworld]
It’s never a bad idea to use hot and beautiful faces for any kind of advertisement, but there should be some correlation between the product and the use of models. Definitely nobody can question the presence of the model in this campaign. Afterall this is an ad for FHM or For Him Magazine’s 2008 Hottest Babes Calendar. Wait a minute, I bet most will take this without the calendar.
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(3 votes, average: 4.67 out of 5) Loading ... |
