Ford Fiesta : Match This

“Believe it or drive it. Take the Ford Fiesta five minutes mein fida test drive.”

Agency : JWT, India
Script : Ashwin Parthiban
Director : Ram Madhvani
Creative Director : Senthil Kumar/Agnello Dias

There is something about this ad which is infectious. May be it’s the unadulterated,childlike joy shown on the face of the young man who seems to be ignorant of the rest of world. May be it’s the soothing music of an old classic song “Suhana Safar” playing in the background. May be it’s the scenic sunset beauty which we hardly enjoy these days.

This TV commercial for Ford Fiesta shows a man performing the stunt to light the torches using the strip of matchboxes pasted on his car. A refreshing way to showcase the performance of the car and the “Test Drive” is consciously made prominent as people take decision to buy a car based on that.

(4 votes, average: 2.75 out of 5)  Loading ...

Tags: Automobile, Car, Fiesta, Ford, India, JWT

Ricoh Office Consulting : Pinching

Agency: Ogilvy Redworks, Singapore
Art Director: Sean Soo
Copywriter: Kristin Ocampo
Photographer: Groovy Studio
Digital Imaging: Chewei

Via [adsoftheworld]

(3 votes, average: 4.67 out of 5)  Loading ...

Tags: Consulting, Profit, Ricoh

Braganza Finishing School : Business card

Agency: Euro RSCG, Delhi, India
Art Director: Ritrup Biswas
Copywriter: Manmeet Singh
Production: Rajeev
Photographer: Dayakar Soma
Creative Directors: Satbir Singh, Mani Jairam

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: Ambient, Card, Guerilla, Sandpaper, School

Economist : Light Bulb

Agency : Abbott Mead Vickers BBDO, UK

A light bulb with censor was installed on a billboard for Economist. Everytime someone passes the board, the censor lights the bulb symbolizing that Economist lights up your brain. Nice idea.

(5 votes, average: 4.8 out of 5)  Loading ...

Tags: bulb, Economist

ACA-M : Both Sides

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: Public Interest, Road, Safety

Audi : Golf

Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Copywriter: Vicky Gitto
Art Director: Hugo Gallardo

(4 votes, average: 3.25 out of 5)  Loading ...

Tags: Audi, Car, Golf

Center Fruit : ATM

“Center Fruit. Kaisi jeebh laplapayee.”

Agency : O&M, India

The ad is about a person driving in the jungle and comes across an ATM. An old man sitting next to the ATM takes the credit card and opens the dispenser. This exposes a man who is held captive (looks like it). Upon showing a center fresh, the money is dispensed with the use of the man’s tongue (depicting that the man is eager to get some chewing gum in his mouth and this process is used for pushing the currency out).

Do you call this funny? I don’t understand the motivation behind this ad. Does it mean to say people will do anything for an ordinary thing of ‘chewing gum’ translated to the depicted scenario of human dispenser in an ATM. How sad!!!

(3 votes, average: 2 out of 5)  Loading ...

Tags: ATM, Bubble gum, Perfetti