This is an old advertisment from Kerala Tourism Developement Corporation to promote monsoon tourism. The thing that striked me about this campaign is the copy “Sometimes it takes water to kindle a fie“. Not a bad way to sell tourism in monsoon season.
  (5 votes, average: 4 out of 5) Loading ... |
Agency: Contract Advertising, India
This ad has two people imitating the 70’s Bollywood hero-heroine pair and conveys that like the old songs in slow motion they should not rush and enjoy asli mazaa of caramel and Dairy Milk chocolate slowly.
To simplify, the moment I saw this ad (which has been coming for sometime now and still on air), I am like ‘How Dumb?’. Sometimes even if there is no direct connection between the product and the concept, it works if you can make it funny and interesting. This ad fails to do that. I don’t have words to explain why Cadburys who are known for some impressive ads over the decade, have come up with something like this. I hope Cadburys would have got the real user feedback on this.
 (3 votes, average: 1.67 out of 5) Loading ... |
“Enjoy a longer lasting Valentine’s Day.
Be bad. Drink good”.
Agency : DDB Melbourne, Australia
Executive Creative Director : Michael Faudet
Art Directors / Copywriters : Michael Davey, John Akritidis
Typographer : John Zurbo
Via [adsoftheworld]
What has Valentine’s Day to do with water ? I guess “Nothing”. This is where creativity comes into play to make a connect between two disjoint things. And what better way to achieve it other than through a little bit of sexual content. This is done so aesthetically with brilliant art direction and typography that you might just ignore the disconnect.
|
(2 votes, average: 4.5 out of 5) Loading ... |
|
(3 votes, average: 4.67 out of 5) Loading ... |
Agency : O&M, India
It’s raining image makeover for banks these days. It all started with State Bank of India in 2005 with “Surprisingly SBI” campaign followed by Bank of India with “Relationship Beyond Banking” and UTI Bank with “UTI bank is now Axis bank. Everything is same except the name“. The latest entrant is Canara Bank and they have come up with a new logo which comprises two entwined triangles in blue (for stability, scale and depth), and bright yellow (for optimism, warmth and energy).
The ad starts with showing a young lady trying to learn basics of Cricket. She almost changed “Men in Blue” to “Men in Pink” but unfortunately didn’t get a pink India Team’s T-shirt in the shop. And the climax comes when her husband will be watching a cricket match in TV and will be disappointed when the batsman gets out. She will then casually says “He should have hit a Square Slice”. Surprised by her interest in cricket, he will then correct her saying “Square Cut” with a smile.
One of the golden rule of advertising is “Emotion”. This is such a cute campaign which gives the message “We change for the ones we love” and will touch your heart. Cricket as a medium to convey the message works brilliantly as most of the young people in India will relate to it. Great Job!!
|
(3 votes, average: 3 out of 5) Loading ... |
Zero experience of the day couldn’t stop me from giving this small piece of advice. “Get a girl by The Axe Effect, buy a gift from Straps Stores and be smart with Durex. Happy Valentine’s Day”.
|
(3 votes, average: 5 out of 5) Loading ... |
I have no special talents. I am only passionately curious. ~Albert Einstein
Not everyone is even a distant close to Albert Einstein in regards to physics and science, but most definitely will surpass him in curiosity level about beautiful women. In this guerilla campaign the agency is banking on curiosity factor.
Napkins with lipstick stains were left on tables in pubs and inside the napkins was an ad for Detective Smith. I wonder how many people would hire Detective Smith but many would like to kick him for the beautiful trap.
|
(2 votes, average: 4 out of 5) Loading ... |
|
