Hathi Cement : Ghost Run

Agency : Ogilvy & Mather, Mumbai

Usually, for cement ads, they show buildings and boast about the strength, compare its strength with that of an elephant, or take credit for a building that has stood for years and years. But this one will tickle you quite a bit.

“Hathi Cement“, is a new entrant in the cement competition. The ad is very ticklish where they convey that even a ghost can not pass through or make way through the wall built with their cement. The ghost is able to come out of it’s grave but fall flat while trying to make it through the Hathi cemented wall. Hilarious indeed!

This is really a new and totally fresh approach to advertising cement. See the full video and you will really enjoy the conversations between “Ghost Dad” and “Ghost Son“.

(2 votes, average: 3 out of 5)  Loading ...

Tags: Cement, Ghost, India, Run

MotoYUVA : W230

Agency : O&M, India

“Naya MotoYuva W230, with MP3 player, FM with recording and 2 GB expandable memory. Ab apni suno. Hello Moto.”

While the ‘Billu ad‘ from MotoYUVA didn’t hit the nail significantly, I think this latest ad for MotoYUVA is very refreshing and funny.

It’s about a boy whose father is very obsessive about cleanliness and starts shouting at him. The boy tries to answer but in vain. So he turns on the music in his MotoYUVA through his headphones. The rest of the facial expressions is a funny treat to watch. The ‘Ishq Tera Garam Masala‘ song adds tempo to the whole ad. I cant stop laughing every time it comes on TV. I got reminded of my school days and I wish I had a MotoYUVA then.

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: FM, India, Memory, Mobile, Motorola, MotoYUVA, MP3

Ché Men’s Magazine: Affair

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Manuel Ostyn, Sebastien De Valck, Gilles Deboncourt
Photographers: Evert Thiry, Pierre Pironet, Gregor Colienne

Via [adsoftheworld]

What do you expect a dedicated men’s magazine to preach about ? People might have different answers to it but the easiest selling point will be to talk about the species from Venus. This ad is simple in it’s approach and doesn’t try to be too smart. The photography is sharp and eye catching. No harm in dreaming and I agree with the copy “Let us keep on dreaming of a better world“.

(1 votes, average: 4 out of 5)  Loading ...

Tags: Affair, Ché, Dream, Magazine, Men

Bosch EAZEO CCTV Security System

Agency: DDB, South Africa
Via [DirectDaily]

In India you will find astrologer and godman at every corner. And if you happen to go to them for advice on your future then you will most likely be told about all kind of problems that are coming to hit you unless you perform some rituals as suggested by them. What choice you have when you are scared to death ?

You might be wondering what’s this to do with the advertisement of CCTV system. The common thing between them is “Fear Factor“. Polaroid photos were taken outside homes and businesses and a sticker with message “With a CCTV security system you could have seen me outside your house” was placed on the back before dropping them in their respective mailboxes. I think this an innovative and bold idea(as some might not like it) to demonstrate the disadvantages of not having a CCTV and suggesting to go for one.

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Ambient, Bosch, CCTV, Fear, Guerilla, Polaroid, Postbox, Scare, Security, South Africa

Reliance Mobile Blog

Agency : Mudra, India

Blogging is a phenomenon that is spreading like fire everywhere, uniting people under the same umbrella, connecting different parts of the world. Blogs are considered to a very effective way of advertising in the internet space.

This ad is from Reliance and its about its new offering of Mobile Blog. While I am not sure if mobile blogging has a large target audience, but I am pretty convinced that this ad will deliver the punch. Just look at the variety that this ad promises to deliver (in essence) through mobile blogs. You just feel like you are actually living the ad and how it connects with you in one way or the other.

By the way, it has the tweaked version of the popular spiritual track, “He’s got the whole world in his hands” as the background music. Very apt song for a worthy target - Connecting the world on the move. Hats off to the team behind the campaign.

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Blog, India, Mobile, Reliance

Blush Lingerie

Agency: BBDO, Berlin

This is an old outdoor campaign for a German lingerie store Blush. Did you notice the arrow mark at all in the photos ? With such a raunchy model on display, I don’t blame if you didn’t. The banners showing a hot model shedding off her clothes gradually are placed leading to the store. This is bound to generate curiosity among the people to know more about the store. Nice idea.

(5 votes, average: 4.8 out of 5)  Loading ...

Tags: BBDO, Blush, German, Hot, lingerie, Outdoor

Friends of The Earth: The Sticky Poster

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007

Via [adsoftheworld]

This is a brilliant concept but I have two concerns. Firstly, everybody knows that polluted air pollutes, so what’s next. It’s just highlighting the problem but not providing any solution. Secondly, this campaign will have impact on the people who cross the poster from Day 1 to Day 16 and not to the ones who just see it on any given day.

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Ambient, Earth, Guerilla, Lung, Outdoor, Pollution, Public Interest, Sticky