Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cristiane Albano
Art Director: Fernando Farillo
Copywriter: Cristiane Albano
Photographer: Ricardo De Vicq
Account Supervisors: Sérgio Brandão, Eduardo Teixeira, Flavia Mantovanini
Art Buyer: Soraya Borges
Additional Credits: Burti
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Agency: Cheil Worldwide Seoul, South Korea
Creative Director: Hui-Kang Yea
Art Director / Copywriter: Giho Lee
Graphic Designer: Hee-Chan Yang
VFX Designer: Yong-Kyu Lee
Published: March 2012
 (1 votes, average: 3 out of 5) Loading ... |
“Where it all begins.”
Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Copywriter: Fanny Lau
Art Director: May Chan
Creative Director/Copywriter: Wen Louie
Photographer: Stephen Cheung
Photo Retoucher: Henry Chan
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“It doesn’t have to end like this.”
Agency: DDB, Canada
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“Texting while you drive will end badly. Don’t.”
Rationale: In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.
Idea: Therefore, they create a “reader’s” campaign. They’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.
Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director/Retoucher: Dragos Ometita
Copywriter: Andy Daniluc
Account Director: Emanuela Ionescu
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(2 votes, average: 4.5 out of 5) Loading ... |
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