Whenever I start to think that I have seen enough good ads of Axe with the same theme, I come across some more brilliant ones. Axe ads never fail to amaze me. Enjoy.
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(6 votes, average: 4.67 out of 5) Loading ... |
The ad begins with Shahrukh trying to sell different packages offered by his comapny. He manages to do overacting in those 10-20 seconds and irritates you like hell. And then the other Shahrukh tells about the Airtel’s simplest plan which thankfully ends the ad and the little torture. You will feel like scratching your head and hitting someone whenever you see the ad. I wonder how this was approved from Airtel side.
Uncle Ben to Peter Parker in Spider-Man : “With great power comes great responsibility”. Are the bollywood and cricket stars listening ? I am sure not many. There is no harm in doing endorsements but you should atleast choose the right one and even contribute with constructive feedback once you are associated with a brand. The quality of advertisements featuring celebrities is going down the hill everyday. Aamir Khan seems to be the only star who is maintaining a standard. I wonder whether its worth spending such huge money on celebrities for endorsements. Atleast Bajaj doesn’t believe in it and they are doing great without the big celebrities. Whats your take ?
 (3 votes, average: 2.67 out of 5) Loading ... |
This Indian TV commercial for Reliance Mobile has everything; cricket, kids and no doubt the Oh-that’s-so cuteeee touch. But the real masala comes from the typical amchi mumbaiya tapori ishtyle and the impeccable timing of the words used. While Reliance communication is trying to sell ball-by-ball update feature of its latest cricket dhanadhan pack with the ad, no doubt, its a pack of ‘solid sixers‘.
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The Axe advertisements have always been consistent and good. They have got a selling formula of girls chasing guy and they don’t try to experiment much with it. But it works well as the execution is always good and this campaign is no different. Good Work.
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Advertising Agency : JWT
Agency Location : Tunisia
Creative Director : Georges Yammine
Art Director : Moez Tarifa
Copywriter : Georges Yammine
It is complex to be simple and simple to be complex. A simple and nice idea to make the point about Reynolds Marker. There is only one problem with this campaign. This rules out Reynolds to venture into washing powder business.
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How can you escape this ad? You can’t help but notice it. The agency has identified one of the best place for the guerilla campaign. Nice work.
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