Have you seen the Korean movie Oldboy or its hindi version Zinda ? In these movies, a man is imprisoned and tortured for a significant time for no known reasons. Now I can sympathise with that charater as I go through the same pain whenever I see this ad without any of my fault. I think Motorola and the agency O&M owe an explanation to viewers for such a lame advertisement.
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Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Director: Kika Botto
Copywriter: Mariana Borga
Photographer: Geison Genga
Via [adsoftheworld]
This is a great ambient campaign where the mirrors in shopping malls and business centers are replaced with Polaroid to reinforce the fact that it gives instant images.
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Agency: O&M,India
Copy Writer: Anuj Kala
Art Director: Ayan Das
Director: Vinil Mathew
Senior Creative Director: Nitin Srivastava
This is a surrogate campaign for Seagram’s Royal Stag liquor. The ad features Saif Ali Khan, Mahendra Singh Dhoni, Yuvraj Singh, Harbhajan Singh and Robin Utthapa as members of a band. Not able to get it right while jamming session, they plan to do something different to ‘Make it large’. All the crickers go to a mall where a mask man runs away with Dhoni’s bag and they chase him through different parts of the city. This generates curiousity and gathers crowd. And finally the robber removes his mask only to reveal that he is Saif and they perform in front of a large audience.
What a waste of money and resources ? It looks so artificial,lacks soul and definitely could do without so many celebrities. The sequence where the cricketers are running on top of bus reminded me of the Nike Cricket ad which was simply superb.
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Agency: AdmCom, Italy
Creative Director: Maurizio Cinti
Art Directors: Andrea Ligi, Sergio Lelli
Copywriters: Rebecca Rossi, Silva Fedrigo
Guerilla marketing always fascinates me as it is more about matching wits than matching budgets and this demands genuine creativity. This is the ad of Casinò di Venezia where the baggage collection belt is creatively used to market the casino. Brilliant job.
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