Cancer Society of India : Smoking
January 7th, 2008 by Bibhuti | Email This | No Comments »
  (4 votes, average: 4.75 out of 5) Loading ... |
Objects Advertising : Happy New Year
January 6th, 2008 by Bibhuti | Email This | No Comments »
Creative Agency: Objects Advertising, Jordan
Creative Director: Hayan Maani
Via [mediaME]
Before you wonder what this ad is for, let me tell that this is a 2008 new year greeting card created by Objects Advertising in Jordan. The picture features the year “2007″ in Arabic and the number 7 is selected to be rotated 180 degrees which will become 8 after rotation(In Arabic, 7 and the 8 have the same shape only have opposite directions) and hence “2008″. Smart idea to wish Happy New Year 2008.
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(2 votes, average: 4.5 out of 5) Loading ... |
Maggi : 2 Minutes
January 5th, 2008 by Bibhuti | Email This | No Comments »
We all remember the television commercial of Maggi from Doordarshan days. The kid cries “Mummy bhook lagi” after coming back from school and the mom says “Bus do minute”. Maggi has become synonymous with 2 minutes (Instant ready) to such an extent that when Sourav Ganguly was terribly out of form the joke going around was:
How to Cook Maggie?
4 simple steps to cook Maggi noodles.
Step 1: boil one cup of water.
Step 2: as soon as ganguly goes for batting, put the noodles in the boiled water and put the tastemaker.
Step 3: stir till ganguly is onfield.
Step 4: As soon as ganguly is back in pavilion, your noodles r ready to eat.
 (2 votes, average: 3.5 out of 5) Loading ... |
Quit Smoking : Adidas
January 4th, 2008 by Bibhuti | Email This | 1 Comment »
My version of this ad:
The first cigarette which is almost finished should be shown lighted. The second one should be shown as half finished and put out. And the the last one should be shown a full one and not being lighted at all. The idea is to portray transition between three phases from ’smoking’ to ‘trying to quit’ to ‘quit’. Any takers ?
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(5 votes, average: 4.6 out of 5) Loading ... |
Stabilo Highlighter Pen : Economics
January 3rd, 2008 by Bibhuti | Email This | No Comments »
Highlight only the good bits.
Advertising Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan, Sonic Choy
Copywriters: Paul Chan
Art Director: Sonic Choy
Photographer: Jeffrey Leung
Retoucher: Simon Kwan
Many will argue that how this highlighter is different from others and my answer will be, it is not. All the highlighters will do just the same thing, but it all depends how you sell it. If you can attract consumer’s attention, generate curiousity or make them smile by a campaign then its going to work. This ad does that by making a funny line by highlighted words.
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(2 votes, average: 4 out of 5) Loading ... |
Top 10 Indian TVCs in 2007: Adoholik’s Pick
December 31st, 2007 by Bibhuti | Email This | 1 Comment » |
#1. Nike : Cricket The one thing that influences the whole nation’s psyche in India is ‘Cricket’ and this ad is a visual execution of that. |
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#2. Hutch : Small,Medium and Large This is such a cute ad that you can’t help but just love it. The USP of product is well communicated using the kids. |
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#3. Moto ROKR Bollywood masala makes this ad tasty. Motorola is trying to sell this as a music phone and the ad complements it nicely. |
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#4. Vodafone Astrology Alerts A very nicely executed ad without a single word being spoken but quite effective in selling the Astrology Alert service. The song played in the background gives a soothing feeling. |
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#5. Radio City 91.1 FM Its just raw fun. The beautiful hindi song along with the expression given by the actors make it hilarious. |
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#6. Reliance Mobile It has everything; cricket, kids and no doubt the Oh-that’s-so cuteeee touch. But the real masala comes from the typical amchi mumbaiya tapori ishtyle and the impeccable timing of the words. |
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#7. Neo Sports This is a brilliant idea to sell “India Vs Pakistan” cricket series which has been traditionally competitive and tense. |
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#8. Idea Cellular How about solving the problem of caste and religion in 60s ? This commerical does that precisely in a unique way. Idea is trying to penetrate to rural consumers by this idea. |
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#9. Hutch : MSN Live Search The message is loud and clear. You search it and you get it on Hutch phone by MSN live search. |
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#10. Bingo The story in the ad might not be quite related to the product but this is very effective in creating the brand’s image. |
Also Check : 11-20 Top Indian TVCs in 2007: Adoholik’s Pick
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(3 votes, average: 5 out of 5) Loading ... |
11-20 Top Indian TVCs in 2007: Adoholik’s Pick
December 31st, 2007 by Bibhuti | Email This | No Comments »Check Top 10 Indian TVCs in 2007: Adoholik’s Pick
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(2 votes, average: 5 out of 5) Loading ... |
