“Attention, Wet Floor.”
This is a print campaign by environmental action group Surfrider and the tag line says, “300 cleaned beaches, 300 good reasons to thank us.”
Agency: Y&R Paris, Boulogne-Billancourt
Via [The Inspiration Room]
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“The sharpest fish fillet knife in its class.”
Agency: COZUM, Istanbul, Turkey
Creative Team: Tugrul Mengi, Volkan Turkkan, Can Aksuyek
Via [adsoftheworld]
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Brief:
The 2008 Nissan Pathfinder has a rear view camera feature and the client wanted a press to publicize it.
Solution:
They convinced Nissan that a demonstration would be more impactful. Usually shopping carts are left randomly in parking lots and often get dented by SUVs. To dramatize what can happen in the absence of a rear view camera, they strategically placed crushed carts in mall parking lots across the city.
Result:
People who saw it were intrigued and came closer to read the message. Radio DJs talked about it on air and it was covered in local press. While its impact really can’t be measured, Nissan has reported a significant increase in Pathfinder inquiries.
Agency: TBWA\RAAD Middle East, Dubai, UAE
Executive Creative Director: Nirmal Diwadkar
Copywriter: Sandeep Fernandes
Art Director: Sakib Afridi, Rishi Chanana
Via [Ad Blog Arabia]
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Every small light is a big opportunity to advertise Trident white. The last one they spotted were the small lights on the Cinema stairs. They branded it with a shinning Trident smile that lit the room in the dark.
Agency: JWT Casablanca, Morocco
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With a 2:00am lockout trail in force in Melbourne and the government accusing clubs and bars of promoting binge drinking, they recognized an opportunity to help launch Spring Valley’s new range of vitamin-infused mineral waters with an ambient idea like no other. They opened Australia’s first “Water Only” bar. The Smart Water Bar.
Melbourne was faced with a late night dilemma: a largely unpopular lockout that saw most licensed premises in the inner city ordered to refuse entry to patrons after 2:00am. The Victorian Government expressed the intention to make this lockout permanent. Stepping in to breach the gap, the Smart Water Bar offered not only an awesome late night venue but also a sensible alternative to alcohol.
Situated right in the middle of Melbourne’s night life precint of Prahran, a culting edge, purpose built space became Australia’s first “Water Only” bar for a month. With capacity for approximately 80 people, the Smart Water Bar featured mod grass flooring, lush green surrounds, live entertainment and free Spring Valley Smart Water.
The Smart Water Bar provided sanctuary for late-night revellers locked out of licensed venues under the city’s 2:00am curfew and operated at full capacity during this time.
Agency: Lifelounge Melbourne, Australia
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“Tired of starting defeated? Support Turkish Sports to eliminate the financial difficulties.”
Agency: Concept, Istanbul, Turkey
Creative Director: Niyal Akmanalp
Art Director: Deniz Demirbas
Copywriter: Ozlem Uckun
Illustrator: Umut Dizdar
Photographer: Ozan Cakmak
Via [adsoftheworld]
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