Coca Cola : History of Celebration
June 18th, 2010 by Bibhuti | Email This | No Comments »What’s a goal without some innovative and passionate celebration? Coca Cola is encouraging football fans around the world to celebrate with passion and spirit, following the example of Cameroon football legend Roger Milla. Mila became the first African player to score a goal in 1998 FIFA World-Cup and danced his now legendary “Makossa’ or “corner dance” in front of a Coca Cola perimeter board.
The ‘History of Celebration’ TV commercial features a compilation of international teams and players showing off their celebratory moves, including Brazilian striker Bebeto’s ‘Baby Rocker’, and South African Steven Pienaar with other members of the Bafana Bafana.
Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo, Pablo Minces, Sebastián Wilhelm
Creative Director: Matías Ballada
Art Director: Maximiliano Anselmo
Copywriters: Matias Ballada, Pablo Minces, Sebastian Wilhelm
Account Director: Ignacio Diez
Agency Producer: Ezequiel Ortiz
Film Director: Lance Acord via Park Pictures
Via [The Inspiration Room]
Scott’s Emulsion Cod Liver Oil : Choir
June 16th, 2010 by Bibhuti | Email This | No Comments »“Scott’s Emulsion. Grow fast.”
Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Keith Ho, Helen Sze, Andrea Khou
Art Director: Helen Sze, Raymond Wong, Kato Tsang
Copywriter: Andrea Khou, Tony Chan
Photographer: Raymond Ng
Lynx / Axe : 2010 World Cup Finals
June 14th, 2010 by Bibhuti | Email This | 1 Comment »As everyone on the planet knows, this summer the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys. This summer Lynx/Axe produced a series of patriotic posters for some of the competing nations in this summer’s World Cup finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language. Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.
Agency: BBH, UK
Creative Director: Dominic Goldman
Art Director: Dean Woodhouse
Copywriter: Hugo Bierschenk
Photographer: Norbert Kniat
Typographer: Rich Kennedy
Producer: Jeremy Gleeson, Amanda Robertson
Design & Retouching: Gary Mead, Alex Murray
Team Manager: Katja Dienel
Team Director: Keir Mather
Planner: Tim Jones
Engagement Planner: Ben Shaw
Via [adsofhteworld]
Pilot : Handwriting App
June 12th, 2010 by Bibhuti | Email This | No Comments »Check out the site: http://www.pilothandwriting.com
This is an online application that turns your handwriting into a digital Font, allowing you to write by hand on the computer and send your first handwritten e-mails. Also you can publish handwritten messages on facebook. Pilot is a brand that has always been useful for people and they are proud to have been able to project and follow that philosophy online. With Pilothandwriting.com people get to make their messages even more personal and Pilot gets to be around them when it happens.
Agency: Grey, Barcelona, Spain
Creative Directors: Jürgen Krieger, Joan Mas, José Miguel Tortajada
Art Directors: Óscar Amodia, Dani Paez
Copywriters: Daniela López, Luke Sholer
3D: Lucas Pigliacampo
Photographer: David Barra
Web Developer: Ramón Illobre
Video Production Company: RCR & Crampton
Published: May 2010
Via [adsoftheworld]





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