Ariel : Sliding Doors

April 5th, 2008 by Bibhuti | Email This

Agency: Saatchi & Saatchi Beirut, Lebanon
Via [directdaily]

Ariel is organizing a clothes donation campaign. As part of this campaign they thought of having an application on sliding doors in the supermarkets where the donation will take place. We see a picture of a kid wearing a thin tank top and jeans. As the doors slide open, he’s covered with a warmer sweater, showing the instant effect of the clothes donation campaign.