Kingfisher Vs Jet : Sky Wars

April 16th, 2008 by Bibhuti | Email This

The war of sky is back again and poor Jet Airways is loser again. Last year Jet started a campaign saying “We’ve changed” and Kingfisher hijacked the whole campaign by placing a hoarding just above it claiming “We made them change“. With no place to hide, Jet was forced to withdraw the campaign and started a new one with message “Take Off To New York Daily“. Kingfisher again changed its hoarding which stated, “They’ve flown from here to New York.” I bet Jet would have fired it’s agency for the brilliance of other side.

A new year but the same result. Jet put up an outdoor campaign for JetLite stating, “Our smile lights up 502 flights to go over 50 cities every day” with pictures of their smiling staff. Deccan put up its hoarding next to this, which said, “We’d rather you smile :)”, with pictures of their smiling customers.

I hope Jet takes this sportingly and gets ready for the battle which will spice up the usually boring outdoor campaigns.