13ème Rue : Lake

June 10th, 2008 by Bibhuti | Email This

“We see crime everywhere.”

Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Rémy Tricot
Copywriter: Olivier Couradjut
Photographer: Cédric Delsaux

Via [adsoftheworld]

This is a campaign for 13th Street (13ème Rue or Calle 13), a television channel specialising in action and suspence shows and movies. Use of such a serene visual works brilliantly with the copy “We see crime everywhere“. Great concept and photography!!