BMW Used Cars : First

July 16th, 2008 by Bibhuti | Email This

“You know you’re not the first.”

Agency: BBDO Athens, Greece
Creative Director: Theodossis Papanikolaou
Art Director: David Kaneen
Copywriter: Daphne Patrikiou

Sex sells. This is a universal fact and has been exploited since ages. The message is simple; You know that you’re not the first but you still can’t resist the BMW used cars. If this model is equivalent to used cars then I wonder what will be the equivalent of a new BMW car. Nevertheless, there is very little chance that this campaign will fail. People will either like it or hate it but won’t ignore it and the goal of the ad will be achieved.