Viva a Vida : Positive or Negative ?

July 17th, 2008 by Bibhuti | Email This

“POSITIVE OR NEGATIVE?
You never know. Use a condom.”

Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda

Backlit display equipped with a timer that makes the light go on and off sequentially. It’s made of translucent material, revealing the positive image when the light is on, and the negative one when the light is off.