Amul : The Taste of India

August 1st, 2008 by Bibhuti | Email This

“Hollywood movie ‘The Dark Knight’ actor Heath Ledger as The Joker with mesmerizing performance, a fascinating maniacal character and super-villain who likes to carve smiles on people’s face after posing the query : Why so serious?”

“22-year-old Spaniard Rafael Nadal popularly known as ‘Rafa’ — the new Wimbledon 2008 men’s tennis champion dethroning the 26-year-old Swiss star Roger Federer ending his five-year reign as a champion”

“Trust vote in Lok Sabha on India-US nuclear deal by Members of Parliament in Delhi, India”

Via [Amul]

The Amul campaign with “Butter girl” as mascot was started in 1967. It is probably the longest running outdoor campaign based on a theme and in the process of entering Guinness Book of World Records. You will find hoardings with humorous take on every important political and sociological subject. People can easily connect to the humor and that makes it work. I hope the ads keep coming for ever.