Sirius Radio : Discover Again

December 22nd, 2008 by Bibhuti | Email This

This advertisement made the phrase “The Good, the Bad and the Ugly” look incomplete as it’s missing “The Inspiring“. An inspiring 60 seconds which takes you down to memory lane, makes you chuckle, makes life look beautiful and inspires you to discover again.

This television commercial shows the joy, apprehension and excitement of different people while doing things for the first time: A man flipping though old LPs and picking one up in disbelief, A kid trying to find the gift in the cereal box, a young couple undressing, teenagers beginning their first dance, a kid joining the player to stadium, a young man looking at the guitar of his dreams through a storefront window, a boy and girl engaging in their first kiss, a boy climbing a wall to see his first stadium game. Then the message appears, “When was the last time you discovered something new? Discover music again. Discover again,” and transitions to the SIRIUS Satellite Radio offering and logo.

Agency: BBDO Canada, Toronto
Creative Director: Ian Mackellar
Copywriter: Rachel Abrams
Art director: Linda Carte
Producer: Tracey Azzopardi
Planner: Lynn Fletcher
Account Director: Chris Perron
Account Supervisor: Gord Cheesbrough
Account Coordinator: Catherine Crowe
Editor: Mark Morton
Music: Fear of Music