Advertising world’s obsession with Che Guevara
February 21st, 2009 by Bibhuti | Email ThisErnesto “Che” Guevara, commonly known as Che Guevara, El Che, or simply Che, was an Argentine Marxist revolutionary, politician, author, physician, military theorist, and guerrilla leader.
It always puzzles me why Che Guevara is all over the T-shirts and so loved by advertising world. Agreed that he is a prominent historical figure but there are others equally powerful characters too. Probably some things just happen. Here are ten advertising campaigns, some good and some not so good, using Che Guevara.
Sanitas Family Plan - Medical Insurance
Agency: Contrapunto
Mon Bijou
Agency: DPZ, Sao Paulo, Brazil
Stabilo Highlighter
“Mark the most important - get the whole story.”
Agency: Serviceplan Hamburg, Germany
Zoo Hannover
“The zoo without bars.”
Agency: Springer & Jacoby Hamburg, Germany
Scotch-Brite
“Put an end to hair in your clothes.”
Agency: Matos Grey, Brazil
Converse Shoes
Luxor Highlighters
Agency: Leo Burnett Mumbai, India
Renault Megane CC
Agency: JWT, Cairo
Greenpeace Design Awards 2009
Agency: Greenpeace Australia Pacific, Sydney, Australia
Greenpeace
“Anyone who becomes a member, is already fighting.
Join the struggle.”
Agency: Leo Burnett, Chile
Via [adsoftheworld/anubis]
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4 Responses to “Advertising world’s obsession with Che Guevara”
By Carlos M on Mar 19, 2009 | Reply
My personal hero
Hasta la Victoria Siempre !
By Jorge on Mar 26, 2009 | Reply
“Che Guevara is one of the most appealing figures of our century.”
~ David Krunzle, UCLA Professor
By Mike on Aug 10, 2009 | Reply
One of the greatest men to ever live.
By S marks the spot on Jun 6, 2010 | Reply
Oh the irony.
All those who wallow in the myth of Che should read a little about the man. On taking power in Cuba, he ordered hundreds of executions. While leading his guerillas , he shot a 15 year old boy in the head. He was a murderous, narcissistic little thug - his appeal to advertisers and impressionable idiots is based entirely on a single “iconic” photo.