Axe : Schedule
May 19th, 2009 by Bibhuti | Email This
As wrapping the female students’ dormitory in the shape of calendar and
using Axe for a month throughout March, they aimed for the expression that
a new female can be met on a daily basis, to promote the brand image and preference for Axe.
Yet another different execution of the same theme for Axe. There are very few brands which stick to the same idea for so long. But then why fix something if it ain’t broken. A smart idea which I think doesn’t cross the line.
Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Director: Jeong -gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon
Published: February 2009
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22 Responses to “Axe : Schedule”
By adboy3 on May 20, 2009 | Reply
gr8 idea
By Gary LaPointe on May 20, 2009 | Reply
That’s going to cause an uproar with some groups!
I don’t think it’s “a new female can be MET on a daily basis”, I think it’s reads more like a new female can had on a daily basis…
By Bibhuti on May 21, 2009 | Reply
I agree that some will find it offensive. But I still feel this is relatively subtle compared to many Axe campaigns.
By Mohd Atif on May 26, 2009 | Reply
Lol this is hillarious
By Lor on Jan 24, 2010 | Reply
Did EVERY GIRL whose room was included consent to this? Really?