If Car Insurance : Black Cats

June 3rd, 2009 by Bibhuti | Email This

“Some days you’d wish you had a much better car insurance.”

Advertising is all about exaggeration. But it’s imperative to make a connect with the product. And if it can make people smile at the same time then you have the winner.

We all know about the superstition associated with black cat crossing the way. What’s better than using this well known myth for a car insurance product to send across the message; We are there, nothing to worry even if hundreds of cats cross your way.

I have only one issue with this campaign. There was no need of such long sub copy. People are no fools. They understand. Some things are better left unsaid.

Agency: Kitchen/Leo Burnett, Oslo, Norway
Art Director: Torkel Bjørnstad Sveen
Copywriter: Espen Lie Andersen
Photographer: Petrus Olsson / Adamsky
Published: February 2009