Pattex Superglue : Mousetrap

June 28th, 2009 by Bibhuti | Email This

“Instant hold.”

“Everything should be made as simple as possible, but not simpler.” ~Albert Einstein

I like the concept but don’t like that the agency considers the mouse so stupid to come only from one side. Now I know why Einstein mentioned but not simpler in his quote.

Agency: DDB, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Markus Rittenbruch
Copywriter: Shahir Sirry
Photographer: Christian Stoll