Vodafone Phone Insurance : Pickpocket

September 8th, 2009 by Bibhuti | Email This

How far is too far? I don’t think there is any answer to this question as everything is relative. Hiring professional pickpockets to slip the flyers promoting the Vodafone insurance into people bags, purses and pockets is an innovative idea but isn’t it unethical and too invasive? Either you will love or hate the campaign but you can’t ignore it for sure and that does the job for the agency.

Agency: McCann Erickson, Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Alexandru Platon
Published: August 2009

Via [adsoftheworld]