Palmolive Fruit Cream : Shower

September 10th, 2010 by Bibhuti | Email This

Nothing will surprise me anymore in marketing gimmick after watching this Russian reality ambient campaign for Palmolive. A girl in a pink towel marched on the street of Moscow, climbed inside translucent pillar and took a shower as if nobody is watching. The ancient golden rule of “Sex Sells” still rules and I have no doubt in my mind that this will be successful campaign. Fortunately or unfortunately, you decide.

Agency: Young & Rubicam, Russia