Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Djik Ouchiian, Martin Grass
Executive Creative Director: Ralf Heuel
Copywriter: Andreas Schriewer
Art Director: Thorsten Sievering
Others: Production: Karlotta Ahrens, Retouching: Andrea Meyerdierks
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In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.
As they knew these facts, they used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. They sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.
Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative Coaching: Yaniv Mlinarski
Published: August 2010
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Surprise and get noticed. Well, everybody knows that but how many can implement it to their advantage. The last thing someone would be expecting early in the morning is to read or should I say hear a “talking ad” in their daily newspaper. But, that’s what precisely done by Volkswagen Vento in association with two leading Indian newspapers—The Hindu and The Times of India.
