Wrangler : We Are Animals
January 22, 2010 – 1:59 pm by Bibhuti | 3 Comments »
Wrangler has revealed its new image for this 2010 Spring/Summer season,
which goes by the name of Red. A powerful, visceral campaign centred on the
human being’s most primary instincts. Men and women have been photographed
in red waters or amidst the fury of twirling red dust. A new approach to the
concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are
Animals comes packed with emotions. Each image is a high dose of adrenalin,
tension and passion, with red as the basic colour. Each character becomes the
personification of the inner strength of an unleashed man, a sweeping animal alter
ego. The new campaign features two distinct phases, the first one to be shown
at Berlin’s Bread&Butter, with an important presence in the city and in the
specialized press on the occasion of the fair. In March, there comes the second
assault, aimed at the public through several channels –graphic, street ads, digital,
and stores.
I was not really too impressed with the earlier “We Are Animals” campaigns which
incidentally won some awards. I am not too convinced about this one too. But, I
must admit these visuals drenched in Red are simply stunning.
Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Via [adsoftheworld]
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