Ford Fiesta : Match This

February 27th, 2008 by Bibhuti | Email This

“Believe it or drive it. Take the Ford Fiesta five minutes mein fida test drive.”

Agency : JWT, India
Script : Ashwin Parthiban
Director : Ram Madhvani
Creative Director : Senthil Kumar/Agnello Dias

There is something about this ad which is infectious. May be it’s the unadulterated,childlike joy shown on the face of the young man who seems to be ignorant of the rest of world. May be it’s the soothing music of an old classic song “Suhana Safar” playing in the background. May be it’s the scenic sunset beauty which we hardly enjoy these days.

This TV commercial for Ford Fiesta shows a man performing the stunt to light the torches using the strip of matchboxes pasted on his car. A refreshing way to showcase the performance of the car and the “Test Drive” is consciously made prominent as people take decision to buy a car based on that.