Bingo : Railway Announcement

December 2, 2010 – 11:05 am by Bibhuti | No Comments »

They claim to have done this guerilla stunt for ITC Bingo using the Indian Railways public addressing system in Mysore station. They used the same style of announcing done for train arrival and departure to tell people that bingo has now 25% extra in the packet causing the engine driver taking more time to finish and hence the delay. I am not sure if this was really done or it’s a scam but this definitely has the potential to spread virally.

(2 votes, average: 4.5 out of 5)

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Tags: Bingo, Guerilla, India, ITC

Religare : Archery, Wedding Car

November 30, 2010 – 12:44 pm by Bibhuti | No Comments »

Religare is an emerging markets financial services group which offers a wide array of products and services including broking, insurance, asset management, lending solutions, investment banking and wealth management. They have recently released these new television commercials in India which are hilarious. These commercials work for me because they tell a story in an engaging humorous way which is then beautifully connected to the product.

Agency: Scarecrow Communications Ltd

(1 votes, average: 5 out of 5)

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Tags: Financial Services, India, Religare, Scarecrow Communications Ltd, TVC

Vodafone India : Delights

October 27, 2010 – 12:49 pm by Bibhuti | No Comments »

I can’t vouch for Vodafone’s service as a customer with virtually no network coverage in my room:( But, I must commend them the way they have consistently maintained high quality in their campaigns over the years.

Vodafone India is promoting “Delights”, a TV advertising campaign which captures the emotional response associated with receiving special gifts relating it to their exclusive deals and discounts.

Agency: Ogilvy & Mather, India
Film Director: Prakash Varma, Nirvana Films

(1 votes, average: 4 out of 5)

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Tags: India, Ogilvy, TVC, Vodafone

Volkswagen Vento : Audio Meets Print

September 21, 2010 – 11:30 am by Bibhuti | No Comments »

Surprise and get noticed. Well, everybody knows that but how many can implement it to their advantage. The last thing someone would be expecting early in the morning is to read or should I say hear a “talking ad” in their daily newspaper. But, that’s what precisely done by Volkswagen Vento in association with two leading Indian newspapers—The Hindu and The Times of India.

As the page is opened a light-sensitive speaker weighing no more than a mere 10-15 grams and stuck on the extreme left panel in the advertisement cries out the following in a loop:

“Best in class German engineering is here. The new Volkswagen Vento. Built with great care and highly innovative features. Perhaps that’s why it breaks the hearts of our engineers to watch it drive away.

“The new Volkswagen Vento. Crafted with so much passion, it’s hard to let it go.

“Volkswagen. Das Auto.”

Talking advertisements might have been done before but not sure if in such mega scale with daily newspapers of the size and reach of TOI and Hindu. I wonder how much would have been the cost for this campaign. With everyone talking and social networking sites buzzing, it’s worth it.

Via [Mind At Work]

(1 votes, average: 5 out of 5)

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Tags: Automotive, Direct Marketing, India, Vento, Volkswagen

Kiwi Shoe Polish : Thief

August 22, 2010 – 1:43 am by Bibhuti | 2 Comments »

(2 votes, average: 4 out of 5)

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Tags: India, Kiwi, TVC

Happy Independence Day : Incredible India

August 14, 2010 – 1:46 pm by Bibhuti | No Comments »

Creative : Prakash Verma, Nirvana Films
Digital Work : Crayons Advertising

(3 votes, average: 4.67 out of 5)

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Tags: Independence Day, India

Aegon Religare Life Insurance : Costume

August 10, 2010 – 12:12 pm by Bibhuti | No Comments »

“Life can surprise you. Be insured.”

Most of the life insurance ads talk about your responsibility towards family and in the process become preachy. This is a fresh treatment which gives the message of life’s uncertainty in a hilarious way.

Agency: Ogilvy India
Executive Creative Director: Anup Chitnis
Creative Director: Anuraag Khandelwal
Associate Creative Director: Satish De’sa
Production House: Nirvana Films
Published: July, 2010