Weider-Tera Fitness Club : Expander

March 15th, 2008 by Bibhuti | Email This

Agency: Guangdong Advtising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia

Via[adsoftheworld]

The expander was sent to club members with a message ‘Don’t give up halfway.’ A clever idea to convey the message that the club will make them thinner and taller.