YMCA Fitness Program : Fat Pants

August 5, 2010 – 12:54 pm by Bibhuti | No Comments »

“Lose the weight. Donate the pants. Fatpants.org”

They helped the Greater Twin Cities YMCA increase awareness of their fitness programs by organizing a fatpants drive. Donation boxes were placed in YMCA lobbies and, as they lost weight, members were encouraged to donate their fatpants. As donated pants came in they were added to the outdoor boards to demonstrate the success of the Y’s weight loss programs. The campaign was so successful that Macys and the Gap started offering Y members discounts on their next pair of pants. In just a few months, thousands of pants were collected and donated to the local Salvation Army.

Agency: Preston Kelly, Minneapolis, USA
Creative Director: Chris Preston
Art Director: Anne Taylor
Copywriter: Brett Knutson
Published: May 2010

(1 votes, average: 3 out of 5)

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Tags: Ambient, Fitness, Health and Beauty, Minneapolis, Preston Kelly, USA, YMCA

R2 Fitness Club : Hell

March 28, 2009 – 2:56 pm by Bibhuti | No Comments »

“Burn, calories, burn.”

Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director / Illustrator: Adriano Marcusso
Copywriter: Pedro Lazera
Published: March 2009

Via [adsoftheworld]

(2 votes, average: 3 out of 5)

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Tags: Brazil, Fitness, Health and Beauty, R2 Fitness Club, RGA Comunicação

Gold’s Gym : Soap

December 20, 2008 – 6:38 am by Bibhuti | No Comments »

“The confidence to do what you need to.”

Published : 2006

(1 votes, average: 4 out of 5)

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Tags: Fitness, Gym, Health

World Class Gym : Caricature

October 13, 2008 – 4:05 pm by Bibhuti | No Comments »

For the launch of World Class new flagship in Stockholm, caricature artists were put on strategic places making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.

Agency: Le Bureau, Stockholm, Sweden
Art Directors: Jonas Wittenmark, Tobias Carlson
Copywriters: Jonas Wittenmark, Tobias Carlson

(4 votes, average: 4.5 out of 5)

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Tags: Ambient, Fitness, Guerilla, Gym, Outdoor, Stockholm

Radiant Gym : Clock

September 23, 2008 – 11:02 am by Bibhuti | 1 Comment »

Agency: Publicis Ambience Chennai, India
Creative Director: Manoj Jacob
Art Director: Gous Basha
Copywriter: Chandrachoodan Gopalakrishnan

Via [Selective Amnesia]

(2 votes, average: 4 out of 5)

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Tags: clock, Fitness, Gym, Health, India, Poster, Publicis, Radiant

Weider-Tera Fitness Club : Expander

March 15, 2008 – 1:23 pm by Bibhuti | No Comments »

Agency: Guangdong Advtising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia

Via[adsoftheworld]

The expander was sent to club members with a message ‘Don’t give up halfway.’ A clever idea to convey the message that the club will make them thinner and taller.

(4 votes, average: 5 out of 5)

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Tags: Ambient, China, Fitness, Guerilla, Health

Yoga Center

December 27, 2007 – 2:01 pm by Bibhuti | No Comments »

This advertisement for a yoga school in Hong Kong shows a yoga practitioner on the flexible arm of a drink straw. A smart,creative and cost-effective way to get attention of people.

(6 votes, average: 3.83 out of 5)

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Tags: Drink, Fitness, Guerilla, Health, Straw, Yoga