Verta Battery : Key card

March 24th, 2008 by Bibhuti | Email This

Agency: Publicis, Taiwan
Creative Director: JC
Art Director: Tom Huang

Once the key card, which has a sticker of two #4 VERTA batteries on it, is inserted, the entire room’s electricity power will be turned on, creating this magical effect as if the whole room’s electricity came from those two little but powerful batteries.

Quite an innovative ambient campaign for battery. Just have a little doubt if tired travellers are going to notice, make the connect and appreciate it. Nevertheless, very original.