Koba Batteries : Car Accident

April 2, 2009 – 1:16 pm by Bibhuti | No Comments »

Agency: FP7, Oman

Via [ChiquiAds]

(3 votes, average: 4.33 out of 5)

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Tags: Accessory, Battery, FP7, Koba, Oman

Verta Battery : Key card

March 24, 2008 – 4:45 am by Bibhuti | No Comments »

Agency: Publicis, Taiwan
Creative Director: JC
Art Director: Tom Huang

Via [adsoftheworld]

Once the key card, which has a sticker of two #4 VERTA batteries on it, is inserted, the entire room’s electricity power will be turned on, creating this magical effect as if the whole room’s electricity came from those two little but powerful batteries.

Quite an innovative ambient campaign for battery. Just have a little doubt if tired travellers are going to notice, make the connect and appreciate it. Nevertheless, very original.

(4 votes, average: 2.5 out of 5)

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Tags: Ambient, Battery, Guerilla, Hotel, Verta

Energizer Lithium Batteries

February 22, 2008 – 1:59 pm by Bibhuti | No Comments »

Agency: DDB, South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Published: December 2007

Via [adsoftheworld]

‘Never let their toys die.
The world’s longest lasting battery.
Energizer”

Seeing these visuals there is a very high chance that you might say to yourself: “Hold on a second, that’s precisely me when I was a kid.” These naughty and cute acts of kids have been brilliantly exploited by the agency for the campaign of a battery.

The brief given to agency was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

And how well the message was sent to the parents. Keep the kids occupied with their toys using long lasting battery and relax. Nice work.

(3 votes, average: 4 out of 5)

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Tags: Battery, Cute, DDB, Energizer, Kids, Paint, Pants, Park, South Africa, Spit